1:Market Penetration Plan 2:Elevator Pitch

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Part 1

Market Penetration Plan

Create a 700-word plan for market penetration of a 3-year period of time:

  • Explain the major components of your marketing plan.
  • Examine your distribution and pricing plans.
  • Explain your business purpose.
  • Explain your pricing strategy.
  • Evaluate which type of advertising is the most beneficial to your business/product.
  • Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.
  • Explain whether it fits your image of your business.
  • Determine whether your customers will need to be educated about your business/product.
  • Explain whether you will need to hire a marketing expert.

Format your assignment consistent with APA guidelines.

Part 2

Elevator Pitch

Create a 350-word elevator pitch that includes the following:

  • Explain your skills and area of expertise.
  • Explain your greatest strengths.
  • Describe the goals you have for your business.
  • Explain why you want to pursue a business in this area.
  • Describe your unique selling principle.

Format your assignment consistent with APA guidelines.

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