Part 1

Market Penetration Plan

Create a 700-word plan for market penetration of a 3-year period of time:

• Explain the major components of your marketing plan.
• Examine your distribution and pricing plans.
• Explain your business purpose.
• Explain your pricing strategy.
• Evaluate which type of advertising is the most beneficial to your business/product.
• Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.
• Explain whether it fits your image of your business.
• Determine whether your customers will need to be educated about your business/product.
• Explain whether you will need to hire a marketing expert.

Format your assignment consistent with APA guidelines.

Part 2

Elevator Pitch

Create a 350-word elevator pitch that includes the following:

• Explain your skills and area of expertise.
• Explain your greatest strengths.
• Describe the goals you have for your business.
• Explain why you want to pursue a business in this area.
• Describe your unique selling principle.

Format your assignment consistent with APA guidelines.