3-4. Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication) 3-5. Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB: Written and Oral Communication; Reflective Thinking) 3-6. How should marketers respond to the changing environment? (AACSB: Written and Oral Communication
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