4-4. How are marketers using customer relationship management (CRM) to reveal customer insights from 1 answer below »

4-4. How are marketers using customer relationship management (CRM) to reveal customer insights from the vast amounts of data gathered? (AACSB: Written and Oral Communication) 4-5. What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually combined with other approaches? (AACSB: Written and Oral Communication)