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should be an evaluation of business principles (e.g., management, marketing, finance, and operations).

  • The draft is attached.  Just need to be cleaned and organized and updated with feedback provided.
  • case studies to make sure that all of the functions of a business have been addressed
  • the article to help add value.

The Interconnected Business: Thriving in a Collaborative and Customer-Driven Economy, by Microsoft Business Solutions (2003)



Sonic Automotive

Sonic Automotive, Inc.


Sonic Automotive is an administration that is based on the fortune 500, and it is the world’s fifth-biggest retailer administration. This administration operates in almost 14 states and more than 100 dealerships; these dealerships represent twenty-five dissimilar brands of means of transportation such as cars, buses, and many more things. This administration sells new cars, old cars, and replacement parts; there is also maintenance of vehicles (Redzuan, Nuraida, Norzalina, & Noorhelinahani, 2019). With the maintenance of cars, there is also a collision repair service, which consists of removing dents, straightening metal panels of cars, and these automobiles can be cars, trucks, and other sports cars.

Sonic administration

The Sonic automotive administration was created in 1997 on 1st January when this administration was created. There were just 20 stores, representing 15 brands, and there were numerous workers in this administration. This administration was a fortune 300, and it was also a member of the Russell 2000 index (Tengroth & Broo, 2019). It is self-possessed with approximately 200 dealership permissions and 40 accident repair cores positioned in 15 frequently Sunbelt situations. It has a preference for intermediate markets where authorizations are inexpensive to obtain. The opposition for customers is not as precipitous, and profits are higher.

Sonic Automotive operates in the automotive industry. Because they mostly deal with selling new cars, old cars, and replacement parts, there is also maintenance of vehicles. With the maintenance of cars, there is also a collision repair service, which consists of removing dents, straightening metal panels of cars, and these automobiles can be cars, trucks, and other sports cars. Automotive manufacturing encompasses many organizations and companies involved in the development, design, marketing, manufacturing, and marketing of motor vehicles. It is one of the domain’s largest manufacturers by income. Automotive manufacturing does not comprise industries enthusiastic about conserving cars following distribution to the end-user, such as motor fuel filling stations and automobile repair shops (Bijsterveld, 2019).

The headquarters of Sonic Automotive is located in Charlotte, North Carolina, United States. Instead of headquarters, there are Sonic Automotive branches active in fourteen states with more than a hundred dealerships on behalf of twenty-five dissimilar brands of vehicles (Tasky, Tarnutzer, & Lane, 2017). These branches kept increasing when other companies of cars and trucks started in 2001 to 2019, and it is still increasing all over the world. In this period, many famous car companies like Honda, Chevrolet, BMW, Jaguar, Audi, Land Rover, Hyundai, and many other car groups like Denver and John Elway automotive group.

Organizational structure

The sonic automotive organizational structure is a dual-class structure; a dual-class structure has more than two classes of shares in different elective rights. Characteristically insiders are prearranged contact to a class of stocks that make available greater regulator and voting rights. At the same time, the all-purpose public can obtain a session of shares with no or little voting moralities. There are many advantages and disadvantages to this structure. The advantages are that it protects entrepreneurial management from the demands of simple shareholders, and the advantage of this structure can be its disadvantage.

The leader of Sonic automotive is David Bruton Smith; he was elected as a CEO (Chief Executive Officer) of sonic automotive in 2018 September. Aforementioned in his election as CEO, he served as a chairman and chief strategic officer of Sonic Automotive. He remained a director of Sonic Automation administration in October 2008 and assisted in Sonic’s administration when this administration was created in 1998. Aforementioned to be entitled as an Executive Vice President and an administrator in October 2008, he had served as senior vice president of Sonic Automation since 2007(Baym, Swartz, & Alarcon, 2019).

I selected this administration because this administration was so successful and is still running successfully. Another reason for selecting this administration is that I had a great interest in automobiles. This administration is also one of the fastest established administrations globally, as this administration was established in just seven years. After hard work of 10 years, this company was completely established and had dealerships worldwide. That is why I have selected this administration for my explanation.

It is concluded that the sonic automotive administration is one of the biggest administrations of dealerships in the United States of America. Sonic Automotive operates in the automotive industry. There are many branches, and these branches kept increasing when other companies of cars and trucks started in 2001 to 2019. The leader of Sonic automotive is David Bruton Smith; he was elected as a CEO (Chief Executive Officer) of sonic automotive in 2018 September. This administration is best for the explanation of my topic.

Sonic Automatic is one of the leading Auto dealer firms. The Porter’s Five C’s model can be used as a framework for analyzing this company (Porter, M. E. (2008). The company operates more than 100 dealerships and its major products and services include used and new cars and light trucks, replacement car parts, and vehicle maintenance services. Other services provided include Collision and paint services, extended warranty arrangements, insurance and finance services for their clients. The distribution system of the company is exclusive and it depends on the product and services being provided. Their targeted audience are car owners and individuals who need to get an affordable car either new or old that age around 25-54 years. There current and potential buyers can be car showroom consumers, in-market automobile customers, auto repair visitors, petro station visitors and users of ridesharing apps such as Uber. Their competitors include CarMax, Asbury Automotive Group, Lithia and AutoNation. Sonic competitive advantages from the analysis include, their brand image is highly recognizable compared to its competitors, the ability to manufacture their products at the lowest cost thus selling it at an affordable price and their technology, which is now seen as their biggest competitive advantage (Parnell, J. A., 2002).

Sonic Automotive Environmental scan



-management of labor

-financial planning and resources

-the structure of the company

– their value system

-organization’s culture

-technological capabilities.

Macro environment

-demography factors such in new markets

-politics like taxation (Zhou, Q., & Liu, Y. (2021, June).

-economy such as inflation rate.

-new and advanced technologies

-legal factors like data protection.

Micro environment

-new entrants

-competitors such as AutoNation.

-their customers


-business trends such as car trends.

The SWOT analysis framework for Sonic Automatic include; strengths- this organization has various strengths, which assist in penetrating to the new market as well as in protecting their market share in the existing market. These strengths include, strong distribution network, strong brand portfolio, customer satisfaction is great, strong free cash flow and strong community of dealers. Its weaknesses include, a big gap in the product range they sold, less investments in the new advanced technologies, poor and efficient financial planning as well as poor product demand forecasting. Opportunities include new buyers from online sources or channels, strong free cash flow provides an opportunity for more investing in their products and new advanced technology provides an opportunity for development. Threats include, the organization can face legal actions or lawsuits in several given markets due to different laws and changing customers’ buying behavior to internet channels can threaten the physical supply chain model (Teoli, D., 2019).

As such, as per the SWOT analysis, opportunities for improvement include, investing in new advanced technologies, which will enable the company to improve its products and services as well as maintain their loyal customers. Improving their online customer platform, which will enable the organization to know their consumers better and attend to their needs by using large data analytics. Next, improving their product demand forecasting, will reduce the rate of opportunities missed. Finally, improving their financial planning, which will enable the business to grow because they will be able to visualize the areas that resources are more required such as marketing or development of products. Without a proper financial plan, decisions made within the company become more risky and the business might end up losing or missing great opportunities (Steenburgh, T. J., & Avery, J. (2010).

Presenting Recommendations or Solutions to Identified Opportunities for Improvement

When businesses and organizations are faced with challenges, decision-makers tend to rely on the traditional route to solving problems. Many managers consider the traditional route as the logical decision process. Experience plays a critical role in the logical decision process and in lateral thinking, an unconventional type of thinking that enables people to solve problems. Research shows that not all business problems lend themselves to the logical decision process and thus managers should consider other approaches to solving such problems. As a result, they can rely on the unconventional problem-solving approach or lateral thinking which relies on experience. Conventional approaches to problem-solving are rarely effective since they dwarf innovativeness. They also tend to be incomplete and inadequate and thus there is a need to find new approaches that are based on fresh ideas. The paper lists recommendations and solutions that can improve the decision-making process for organizations.

The paper recommends lateral thinking as a solution to decision-making challenges that organizations face. Lateral thinking refers to a technique of solving problems that uses an indirect yet creative approach through reasoning (Aithal & Kumar, 2017). In business, it is a technique that removes the traditional formulaic and routine problem-solving strategies and incorporates creative thinking thus finding unconventional ways to solve problems. For instance, in an organization such as Teachers Insurance and Annuity Association (TIAA), decision-making tends to be a robust process since it deals with several issues for its clients. As one of the largest commercial real estate managers and an agricultural investor in the world, and with millions of clients, decision-making is a very important process for the organization. Lateral thinking consists of four main elements that set it apart as one of the most effective approaches to solving business challenges. First, it is based on questioning assumptions on how the world works such that any wrong assumption can have serious consequences when considered as a solution.

Second, lateral thinking is based on asking the right questions so that decision-makers can establish the right framework. Asking the right questions enables decision-makers to implicitly reject irrelevant assumptions. Third, it involves creativity and brainstorming so that the right decision is realized. Lastly, lateral thinking also uses logic which is a well-reasoned approach to solving problems. It requires experience, reason, logic, and problem analysis to refine their ideas. Therefore, lateral thinking involves using many tools and addressing a problem from various angles to find the best solution. The paper recommends that managers should use the experience as the basis for running a business and solving any challenges that may arise. It is beneficial for them to understand the business so that they can identify the best methods and approaches to handle any business challenge. One of the advantages of using experience in running businesses is that managers can always anticipate and prepare themselves for any challenges.

However, experience may sometimes render people unable to appreciate and utilize innovation in running businesses and addressing challenges (Butler, 2010). Therefore, it is difficult for decision-makers to always have the right solution to every problem. However, since experience is one of the key elements of lateral thinking, it can equip decision-makers to address problems from various perspectives so that they have different solutions to a problem. Experience also comes with flexibility which is an important component in decision making. Butler (2020) shows that since some business problems do not lend themselves to decisions that result from a straightforward process of problem identification, there is a need to adopt alternative unconventional approaches such as lateral thinking to make the right decision. Lateral thinkers use their experience to analyze problems and make decisions.

The paper also recommends the application of ethics in decision-making. Ethics provide standards for behaviors that can help decision-makers to act right in every situation. Since decisions permeate every aspect of business, ethics should also concern every aspect of business (Ferrell & Fraedrich, 2016). Ethical decision-making requires a trained sensitivity to ethical issues which can be enhanced through experience. For instance, when decision-makers practice ethical thinking regularly, they become familiar with it such that they develop moral intuition about specific situations. In professional contexts, ethical thinking is rational, normative, and sensitive to circumstances thus making it appropriate for running businesses and addressing business challenges (Jurković, Jurković & Jambrešić, 2018). Rationality is concerned with the consistency of logic and its compatibility with the facts concerning an ethical situation. It, therefore, ensures that there are justifications for actions or solutions taken. Normativity is based on the fact that ethical reasoning should show how professionals should conduct themselves in certain situations. Stanley (2009) affirms the value of ethical decision making especially in difficult times. The author shows that many of the decisions that people make whether in business involve tradeoffs and competing values and thus ethical thinking can equip them with the right skills for making decisions.

In conclusion, the paper recommends the use of lateral thinking, experience, and ethical thinking in running businesses and addressing any problems that may arise from running businesses. Lateral thinking is an unconventional technique for problem-solving that also relies on elements of experience. Through experience, a manager can know how to handle a business such that they can apply unconventional techniques to any problem. Ethical thinking is also important since decisions about right and wrong permeate all levels of business.


Baym, N., Swartz, L., & Alarcon, A. (2019). Sonic Publics| convening technologies: blockchain and the music industry. International Journal of Communication, 20. Retrieved from https://ijoc.org/index.php/ijoc/article/view/8590

Bijsterveld, K. (2019). Ensembles of Sonic Skills: Conclusions. In Sonic Skills. Palgrave Macmillan, London., 131-145. Retrieved from https://link.springer.com/chapter/10.1057/978-1-137-59829-5_6

Redzuan, S. M., Nuraida, M. H., Norzalina, O., & Noorhelinahani, A. B. (2019). Development Of Ultra Sonic Sensor Driven Automatic Vehicle Reverse Safety System. Retrieved from http://ir.unikl.edu.my/jspui/handle/123456789/23602

Tasky, T., Tarnutzer, S., & Lane, J. (2017). Automotive Smart Vehicles & Functional Safety Applied to DoD Ground Vehicles. Retrieved from http://gvsets.ndia-mich.org/documents/AAIR/2017/Automotive%20Smart%20Vehicles%20&%20Functional%20Safety%20Applied%20to%20DoD%20Ground%20Vehicles.pdf

Tengroth, A., & Broo, V. (2019). Two visual designers take on sound design to enhance the drivers’ user experience by broadening the sonic environment. Master’s thesis. Retrieved from https://odr.chalmers.se/bitstream/20.500.12380/256773/2/Make-no-sound-sounds_report%20%281%29.pdf

Evaluating Organizational Effectiveness

, by W. A. Martz (2008)

Parnell, J. A., Carraher, S., & Holt, K. (2002). Participative management’s influence on effective strategic diffusion. Journal of Business Strategies, 19(2), 162–186. 

Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93. 



Steenburgh, T. J., & Avery, J. (2010). Marketing analysis toolkit: Situation analysis. HBS Case, (510-079).

Teoli, D., Sanvictores, T., & An, J. (2019). SWOT analysis.

Zhou, Q., & Liu, Y. (2021, June). The Effectiveness of the Value Investment Theory during the COVID-19 Pandemic: Using the Heavy Asset Industry as an Example. In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (pp. 211-220). Atlantis Press.

Aithal, P. S., & Kumar, P. M. (2017). Lateral thinking in managerial decision making through six thinking hats technique. International Journal of Scientific Research and Modern Education (IJSRME), 2(1), 53-58.

Butler, S. A. (2010). Solving business problems using a lateral thinking approach. Management Decision, 48(1), 58–64. Retrieved from 

Ferrell, O. C., & Fraedrich, J. (2016). Business ethics: Ethical decision making & cases. Cengage learning.

Jurković, R., Jurković, S., & Jambrešić, M. (2018). Ethical decision making in business-overview of some antecedents of individual ethical judgment. International Journal of Digital Technology & Economy, 3(1.), 11-22.

Stanley, T. L. (2009). Ethical decision making in tough times. SuperVision, 70(3), 3–6. Retrieved from 

Company Selection


Comments and Feedback

1. Met criteria of 500 or fewer employees

I googled it and it said that this company had 9300 employees in 2019

1. Has been in business at least 5 years


1. Has an international connection of some kind

It does not appear that this company has international connection. I could be wrong but when I looked it up, it didn’t identify any international connections

Company Description

1. Customer demographics


I did see that you identified a target market age as well as potential customers.

1. Products or services


You definitely identified the product and services that this company has to offer.

1. Competitive advantage(s)


I feel like you could have elaborated more on the company’s competitive advantages. I see you listed the advantages but did not go into detail.

1. Internal scan (controllable elements)


1. External scan (noncontrollable elements)


1. Challenges or opportunities identified



1. There are clearly defined recommended actions.


1. Recommendations are justified.


1. Ethics discussed are part of corporate decision-making.



1. Between 13 and 20 sources have been used.


1. Facts throughout the paper have been cited and sourced.



1. APA: Paper is double-spaced throughout.


1. APA: Headings are provided.


1. APA: Citations and sources are correct.


1. There are no grammatical or spelling errors.


1. Overall appearance is clean and professional.


General Observations

Overall I feel like you did a great job on the assignment. It was very informative, well put together, clear, and straight to the point. I see a few times where you would list something but never elaborate on it. Your citations look good for the most part including your in text citations. You addressed everything that was required of us in the individual assignment. I think you did a good job. I do not see much that needs improvement.


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