- According to Brinkmann et al. (2010) is there any evidence of business planning being useful for entrepreneurs? How should the plans of entrepreneurs differ from that of small business owners?
- Why is the executive summary of a business plan important and what should it communicate?
- Create one diagram that you could include in your plan. This could be for any section of the plan.
- From the perspective of being an advisor, why might benchmarking business plans be a useful service for your clients?
- What sort of benchmarking report would add most value (in terms of both content and presentation)?
- According to Raskin (2016) what are the five elements of a great sales pitch?
- What are some options for dealing with rejection? Briefly note a time that you have successfully overcome rejection in the past. What strategy did you employ, and how might you apply this strategy to overcome rejection in the business world?
