Jazzercise-Rebranding

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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review the resources for Jazzercise, then address the importance of the following: (please click blue link)

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

Doesn’t need to be more than 1 page

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