Advertising Experiments at RestaurantGrades

1. Why not simply compare the outcomes (KPIs) of restaurants that have bought ads versus

those that haven’t? How will do this? What will you miss out?

2. Which outcome is the most appropriate for the restaurant owner(s)? And for


3. Should RestaurantGrades stick with their current design or switch to the alternative?

How confident are you of your decision (justify using analysis) and what are possible

concerns you may have?

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