Amarillo College Marketing Questions
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This mini-assignment is designed to further prepare you for the ZMET interview that you will be conducting soon for your individual assignment.
- Read the article: “Seeing the voice of the customer” (CLICK)
- After thoroughly reading the article, discuss the purpose of the steps in the ZMET interview process. Specifically, start from Step 1 and cover each step all the way to Step 10. For EACH step, describe what the purpose of the step is, using your own words.
- In the article, the authors used ZMET to study how consumers feel about the “intimate apparel” product category. Discuss in 1 paragraph how you would use ZMET to better understand your target consumers for the class project.
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