Our papers are 100% unique and written following academic standards and provided requirements. Get perfect grades by consistently using our writing services. Place your order and get a quality paper today. Rely on us and be on schedule! With our help, you'll never have to worry about deadlines again. Take advantage of our current 20% discount by using the coupon code GET20
Order a Similar Paper Order a Different Paper
This mini-assignment is designed to further prepare you for the ZMET interview that you will be conducting soon for your individual assignment.
- Read the article: “Seeing the voice of the customer” (CLICK)
- After thoroughly reading the article, discuss the purpose of the steps in the ZMET interview process. Specifically, start from Step 1 and cover each step all the way to Step 10. For EACH step, describe what the purpose of the step is, using your own words.
- In the article, the authors used ZMET to study how consumers feel about the “intimate apparel” product category. Discuss in 1 paragraph how you would use ZMET to better understand your target consumers for the class project.