AMPT 460 University of Phoenix Wk 5 eCommerce Discussion

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Question Description

I’m working on a psychology discussion question and need a sample draft to help me learn.

Respond to the following  

What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.

To what extent are social and behavioral health theories at play when you shop online?

  • How do advertising and marketing practices tap into human behavior, motivation, and needs? Provide examples and describe the strategies that are most successful.
  • Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?
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