An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

Our papers are 100% unique and written following academic standards and provided requirements. Get perfect grades by consistently using our writing services. Place your order and get a quality paper today. Rely on us and be on schedule! With our help, you'll never have to worry about deadlines again. Take advantage of our current 20% discount by using the coupon code GET20


Order a Similar Paper Order a Different Paper

An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

Find an advertisement that seems to be directed toward a specific target market. Describe what you perceive to be the targeted market segment. Find two ads for each of the following segmentation variables:

A. Two demographic ads (an ad that is aimed at a particular age group, sex, income level, etc.)

B. Two geographic ads (aimed at a particular part of the country or climate.)

C.  Two ads that exemplify a behavioral characteristic (usage rate or benefit received.)

D. One psychographic ad (aimed at a lifestyle orientation.)

Explain in detail why each ad falls into the category that you have chosen. Make sure your responses reflect an adequate explanation of the segmentation variable. Two or three paragraphs per ad should be sufficient. Attach a copy of each ad to the assignment. This will ensure that your response is adequately detailed.

Writerbay.net

We offer the best essay writing services to students who value great quality at a fair price. Let us exceed your expectations if you need help with this or a different assignment. Get your paper completed by a writing expert today. Nice to meet you! Want 15% OFF your first order? Use Promo Code: FIRST15. Place your order in a few easy steps. It will take you less than 5 minutes. Click one of the buttons below.


Order a Similar Paper Order a Different Paper