Refer to Cruisin’ Fusion, Part A in Wk 2.

The Cruisin’ Fusion taco trucks are gaining popularity, fueling a demand for an order-ahead option on the website. After careful consideration, the team has decided to add shopping cart software to the Cruisin’ Fusion website to meet this demand.

Research various shopping cart software to determine the best choice for website.

Write a 1- to 2-page blog post to launch this new feature and to reassure your customers that placing online orders is safe. Your blog post should do the following:

• Introduce the order-ahead option.
• Explain the differences between ethics, organizational policies, and laws.
• Analyze how the new shopping cart software upholds ethical trends in consumer privacy.
• Describe organizational policies that will be implemented to help protect consumer data.
• Examine ethical considerations for maintaining confidentiality and consumer data.
• Describe the various privacy laws and regulations upheld with the shopping cart software.

 

CMGT582 v9

Page 2 of 2

 

Transcript: Cruisin’ Fusion – A Role-Playing Simulation on Website Development for a Chain of Concession Stands by Patricia Wallace

In this simulation, the learner will understand how to develop a website for a Chain of Concession stands that has been inherited.

The simulation will allow the learner to interact with the decision-makers of the enterprise through the following tools: email, voicemail, text messages, and documents.

Upon looking into the application, the learner will have access to the following tools: Email, Voicemail, Text messages, and the Documents. These are seen in the home screen of the application.

The learner will be using various means of interaction in the simulation. Which shall be divided into stages as the interaction proceeds.

Interaction 1

Text Message:

Selecting the text message folder. The learner can find two messages from Kiran and Parker.

Kiran in her message says that she has seen the truck the truck near the campus and it has a long line of customers and that it is going to be fun.

Parker agrees to the text sent by Kiran.

Exiting the text message folder, the learner can find the email folder and the documents folder to be highlighted.

Email:

On selecting the email icon in the home screen, the learner can find two emails from Aubra and Kiran.

Aubra in her mail with the subject “Congratulations”, congratulates the learner and sys that it the brand that matters. He says that he has the capital to invest for marketing and promotion, and also new equipment. He says that the priority now is to create a website.

Kiran replies to the mail sent by Aubra, congratulates the user, and says that she was asked by Aubra to get involved at this step as she has a lot of experience. Kiran says that they need to decide what the main goal for the website is. She says that she has placed questions in the document folder for the learner to answer.

Exiting form, the email folder. The learner reaches the home screen and selects the Document folder.

Documents:

On selecting the documents folder, the learner can find a document named “Choosing Goals for the Cruisin’ Fusion Website”

Selecting the documents folder, the learner is now asked to answer a survey:

· To clarify what the Cruisin’ Fusion website needs to accomplish.

· To identify the primary goal of the Cruisin’ Fusion website.

· To emphasize the relationship type for the website.

After answering the polls, the learner has to click on the send button. The learner can then return to the home screen.

The learner can now find an icon on the right-hand side of the screen, with a pop up “Boot up your laptop computer”.

Clicking the icon, the learner is taken to a laptop home screen.

Instant Message:

The instant message pane pops where Kiran, Aubra and Parker ask for everyone to come to the web meeting.

The learner can type a response and press return, the learner can now see that the web meeting icon has been highlighted.

Web Meeting:

Selecting the web meeting icon, the learner can find Kiran in the video pane of the meeting. While, the others use the chat pane to type in their responses. There are three panes. One being the Chat area used by the rest of the team, the other being the screen area, and the last one being the notes area.

The team then goes on to discuss the choices that had been made by everyone in the polls. A poll is held within the web meeting to choose the name for the website. Kiran informs that more questions would be added to the documents folder, and another meeting would be held at the end of the poll.

Keep in mind the learner cannot proceed further without completing the web meeting or without answering the polls.

Upon selecting the Exit Web Meeting button, the user reaches the mobile home screen, to find the email and the documents folder to be highlighted.

 

Interaction 2

Email:

Selecting the email icon, the learner can find three new emails from Parker, Aubra and Kiran.

The mail from Parker has the subject “SEO Services”, where he says that they need to get serious about the search engine optimization, Parker says that a person named Hugo had contacted him to provide parker with ideas for the site to get high relevance ranking when people would enter key words. Parker informs that Hugo has also created a tag cloud, and that Parker would be adding Hugo to the next meeting.

The mail from Aubra has the subject “Web Ideas” where she says that she has been reading about website development, and that the team needed to focus more on usability and web accessibility so that people with disabilities could also use the website. She then puts forth points stating the need for web accessibility.

Kiran replies to Aubra’s mail, where she says that she will be recommending a content management system that would help people attend to the usability and accessibility issues. She says that they system would be using a cascading style sheet to control he headings and fonts and other things. The above factors she says would improve web accessibility.

Exiting the email folder, the learner selects the documents folder.

Documents:

The learner can find two new documents titled “Choosing the Website Architecture- from Kiran” and “SEO Strategies Questionnaire”

“Choosing the Website Architecture- from Kiran” has some new ideas for the website and the polls to decide:

· Which of the factors support adding e-commerce

· Which of the factors support the addition of GPS tracking

· Which factors favor adding a blog or website

After answering the polls, the learner must click on the send button.

The learner then selects the document titled “SEO Strategies Questionnaire”, where Parker wants the team members to select the services that are top priority which are provided by H&H.

The members are also asked to answer a poll to check the services that the members would recommend purchasing.

After answering the polls, the learner clicks on the send button. The learner can exit the document folder and find that the text message icon has been highlighted.

Text Message:

Selecting the text message icon, the learner can find two text messages, one is from Kiran and the other is from Parker. Both of them want to know the results and ask the learner to come to the web meeting.

The learner reaches the home screen to find an icon on the right-hand side of the screen, with a pop up “Boot up your laptop computer”.

Clicking the icon, the learner is taken to a laptop home screen.

Web Meeting:

The learner selects the Web meeting icon, the learner can find Kiran in the video pane of the meeting. While, the others use the chat pane to type in their responses. There are three panes. One being the Chat area used by the rest of the team, the other being the screen area, and the last one being the notes area.

Kiran asks the team to decide on the website’s architecture. Hugo is also present in the web meeting. Kiran thinks that they should have multi-dimensional architecture as it offers a lot of flexibility in terms of internal links. The team has a discussion on the various types of architecture and the decision is made to have Multi- dimensional architecture so that people have multiple ways to access menus and the locations of the food truck. Hugo replies by saying that none of this matters, to which Kiran replies that it does matter and they want high user usability for the website.

Kiran goes on to discuss the questions that has been asked by her in the poll.

Aubra shows prototype that she has been working on, she says that she has some idea for using AJAX and JavaScript to make the site more interactive.

Hugo says that blogs on other sites are useful for SEO – he hopes that the people are interested in the services he provides. Kiran says that the blog would not be big, she wants something that could be moderated. Kiran does not feel convinced to include Hugo’s services for the Website. Hugo leaves the web meeting

The web meeting ends, the user then selects the exit web meeting button to find the screen showing the text “Two Months Later”

The user can now see that a new icon is present in the home screen of the mobile application called the “Cruisin’ Fusion Locator”. The learner can also find the email icon to be highlighted.

Email:

The learner selects the email folder to see five new emails from two from Aubra, two from Kiran, and Parker.

Aubra in her mail with the subject “Cruisin’ Fusion Website” says that they’ve launched their website and have already got 400 hits. They have decided to keep a cookie so visitors don’t have to enter their zip code every time they visit, but no third party cookies, she also informs that the blog is up and running, and wants to see how that works out.

Kiran in reply to the mail from Aubra says that she showed her friend the blog and her friend told that she should try crowd sourcing to create new recipes, also that they might want to try a Bluetooth low energy beacon on the truck to send quick message to nearby smartphones as people wait in line or walk by.

Parker replies to Aubra saying that they have issues with the blog. There were spam links in the message box of the blog.

Kiran replies to Parker saying that it probably must have been one of those SEO scams that Hugo was trying to sell and it was good that they did not invest money in his services.

Aubra replies to the mail by thanking Kiran and informing that they would have ten trucks up and running by summer.

The learner exits the email folder and reaches the home screen.

End of simulation exercise

Copyright 2021 by University of Phoenix. All rights reserved.

Copyright 2021 by University of Phoenix. All rights reserved.