APU Semantic Differential Stapel Scale & Likert Scale in Marketing Research Discussion

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1. Compare and contrast the semantic differential, Stapel scale, and Likert scale. Under what conditions would a researcher use each one?

2. Develop a Likert scale to evaluate the parks and recreation department in your city.
3. Assume that you are developing a questionnaire for a new sandwich for McDonald’s. Use this situation to outline the procedure for designing a questionnaire.
4. What are some situations in which a census would be better than a sample? Why are samples usually taken rather than censuses?


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