B2b marketing activity

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I:  Home  Depot is quite busy each morning because local contractors, home  remodelers, and other small-business customers are buying the products  they require for the day’s projects.  Such small-business customers  represent a huge market opportunity for Home Depot or Lowe’s.  Describe  particular strategies these retailers could follow to target and serve  these customers.  

II:  Harley-Davidson,  the U.S. motorcycle producer, recently purchased some sophisticated  manufacturing equipment to enhance its position in a very competitive  market.  First, what environmental forces might have been important in  spawning this capital investment?  Second, which functional units were  likely to have been represented in the buying center?    


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