BCO 217 Digital Business ASSIGNMENT ONE

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COURSE CODE: COURSE NAME: BCO 217 Digital Business 1st Assignment Task brief & rubrics

Task: You are required to answer the following questions:

1. Define G2C, C2C and B2B business models Provide an example of each.

2. Explain the meaning of the SOSTAC (generic framework for digital marketing planning)

3. Explicate the Electronic Billing Presentment and Payment. EBPP systems, covered in Unit 3.

4. Name the major points of vulnerability in a typical online transaction.

5. Define and explain at least 4 Unique Features of E-commerce Technology Unit 1 Slide 10

6. What are the eight key components of an effective business model?

7. What are Amazon’s primary customer value propositions?

8. What is an on-demand services company?

 

Formalities:

· Wordcount:1500 words

· Expected structure: Table of contents, References & appendix.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Group of 2 people

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

· The format should be a document in the respective Turnitin link.

 

 

Submission & Weight: Assessment 1 – Week 5 – Sunday 31/10/2021– with a weighting of 30%..

 

Formative assignments: https://euruniedu-my.sharepoint.com/:f:/g/personal/pablo_gilardini_euruni_edu/EhsyDvTavqFAu0u-8bqaA7EBLAitJ85NHqWmXe6phMDgVA?e=8KxEip

 

 

 

It assesses the following learning outcomes: 1. understand the rise and evolution of the concept and models of digital business; 2. analyze the development of competitive advantage through digital technology; 3. identify current trends and technology in digital businesses;4. understand how digital technologies can be integrated within business;5. describe the digital business and compare it with non-digital businesses;6. analyze and assess different approaches to the development of digital platforms.

Rubrics

  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding (20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Student applies mostly relevant knowledge from the topics delivered in class. Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (30%) Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

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