BSM 460 Walden University Marketing Plan Discussion

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For the Week 4 Marketing Plan Assignment, you will be responsible for writing up the list of objectives and issues. Refer to Chapter 2 and Appendix 1 (which includes a sample marketing plan with the objectives and issues).

For the Week 5 Marketing Plan Assignment, you will be responsible for writing up the marketing strategy (positioning, product, pricing, distribution, and marketing communication). Refer to Chapter 2 and Appendix 1 (which includes a sample marketing plan with the marketing strategy items).

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