BUS 599 Strayer Cheese Company Marketing Strategy and Financial Worksheet

For this week’s discussion, please respond to the following:

  1. Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
    • Be sure to include the cost of each marketing vehicle.
    • Add any additional notes under the table.
    • Delete the italicized examples.
Marketing Vehicles Table
Marketing Vehicle Frequency Cost/Month
Example 1

Social Media: Facebook and Instagram

2–3 times per week $600 per month
Example 2

TV Stations: Local Station, WTC

1 time per week $1,000 per month
Example 3

Free Samples

2 events $500 per month
  1. Copy and paste the Marketing Vehicles Table into the discussion area.
  2. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
  3. Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
  4. Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.

Post at least one substantive comment to another student’s post.

NOTES

Important notes:

1. Complete the table in Word and then copy from there and paste it in the discussion window.

2. DO NOT attach the Word document to the discussion window.

3. With your response, include a brief description of your company: name, what business you are in, and the products or services you offer for sale.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *