Business challenges

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Format: You will present your plan in a PowerPoint presentation format. Please do not exceed 10 slides and please annotate your slides utilizing the speakers notes section at the bottom of each PPT slide. The speaker’s notes should not simply repeat information on the slide but provide a narrative that represents a complete analysis. The best reports will be clearly written, well justified, insightful, and realistic.

The Report to the Board should include the following components: 

  1. Review and assess your financial and market performance during the second year 
    • Compare your actions with the strategy and plan you presented to the venture capitalists (instructor) at the beginning of the competition and discuss the departures from the plan, how they were justified, and their outcome 
    • Evaluate the performance of the company. Identify and discuss the good, the bad, and/or the ugly, as might be the case 

2. Assess your current strategic position and the forward-looking market landscape, identifying your firm’s strengths and weaknesses and how it can compete in the future?

3. Identify and evaluate what you learned about managing a business as a result of completing the simulation.  

(1. Company Name: SAW Cycles

2. SWOT Analysis:

Strengths:

– Unique and high-priced luxury cycles

– Strong brand image and reputation in the market

– Skilled and experienced team

– High-quality materials and craftsmanship

Weaknesses:

– Limited market reach due to the high price point

– Dependence on a small group of suppliers for materials

– Limited product range compared to competitors

Threats:

– Intense competition from established players in the luxury cycle market

– Economic downturns affecting consumer spending on luxury items

– Disruption in the supply chain due to external factors such as natural disasters or political instability

Opportunities:

– Expansion into new markets with high demand for luxury cycles

– Diversification of product range to attract customers with varying budgets

– Partnership with complementary brands to offer bundled products and services

Decisions that did not work out as planned:

– Launching a limited edition cycle that did not generate as much interest as expected. This was due to poor marketing and lack of market research.

Decisions that worked out as planned:

– Introducing a new line of electric cycles that catered to the environmentally conscious market. This decision led to increased sales and positive customer feedback.

Changes to be made starting in Quarter 4 with VC funding and justification:

– Expansion into new markets with high demand for luxury cycles: With the VC funding, SAW Cycles can invest in market research and identify potential new markets to expand into. This will help diversify the customer base and reduce dependence on a single market.

– Diversification of product range: SAW Cycles can use the VC funding to invest in R&D and introduce new products that cater to customers with varying budgets. This will help attract a wider customer base and increase revenue streams.

– Marketing and advertising: SAW Cycles can invest in marketing and advertising to increase brand awareness and reach a wider audience. This will help in expanding the customer base and increasing sales.

– Production: With the VC funding, SAW Cycles can invest in new technology and equipment to improve production efficiency and reduce costs. This will help in increasing profit margins and reducing reliance on a small group of suppliers.) based on my company where i had only two types of cycle speedy and rockyand i opened web sales in bangalore and amsterdam and then invested in 

08/04/2023, 23:40 Summary of Decisions

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Corporate

Marketing

Company Name
SAW

Personal Goals
Wupendrum, Saiadithya

Have fun

Goals and Strategy
Target Segments: 1 – Speed, 2 – Mountain

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market
be the low price provider in the market

Modify Brand

SAW ROCKY
[new]

SAW speed
[new]

ESSENTIALS

Base components

BIKE FRAME

Rugged agile design for rough terrains (Rugged)

Sleek aerodynamic design for speed (Aerodynamic)

CARBON FIBER MATERIAL

Standard

TIRES

Mountain – high grip

Racing – fast

BRAKES

Standard disc

HANDLEBARS

Basic straight

Basic drop down

SAW ROCKY SAW speed

Quarter 1SAWSummary of Decisions

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Sales Channel

Manufacturing

Finance

SAW ROCKY
[new]

SAW speed
[new]

GEARS

24 speed (3 x 8)

SEAT

Polymer gel all-purpose

Polymer gel comfort (Comfort, Rugged)

ACCESSORIES

Re�ectors (front, back, spokes, pedals, wheel rims)

LIGHTS

Standard

SUSPENSION/SHOCK ABSORBERS

Front (Comfort, Rugged)

Open Store
World Market

Opening: Rio de Janeiro
Total store cost: 90,000

Open Webcenter
Opening: World Market
Total web sales center cost: 150,000

Fixed Capacity
Fixed capacity available in current quarter: 0
Planned increase in �xed capacity: 16
Fixed capacity available in next quarter: 16

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Certi�cate of Deposit

3-month certi�cate of deposit account for current quarter 300,000

Q t l i t t t 1 50

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Quarterly interest rate 1.50

Interest to earn 4,500

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Corporate

Marketing

Goals and Strategy
Target Segments: 1 – Mountain, 2 – Speed

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market

Modify Brand
No new or modi�ed brands this quarter.

Feature R&D
No R&D Investments.

Price and Priority

World Market
Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 2,000 50 1

SAW speed 1,900 100 2

Modify Ad
No new or modi�ed ad designs this quarter.

Regional Media

World Market
Media Cost rocky speedy

Leisure & Entertainment 10,000 10 10

Biking Magazines 4,500 10 10

General News Magazines 8,000 10 10

Total 178,724 178,724

Total number of inserts: 60
Total major media expenses: 357,448

Manage Web Pages

Manage Web Pages

Selection of

Quarter 5SAWSummary of Decisions

08/04/2023, 23:42 Summary of Decisions

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Web Page
Content

Selection of
Segment and
Keywords

Regions Deployed with Quarterly Cost

World Market

rocky

speedy

Total web pages budget: 2,000

Mountain 1,000

Speed 1,000

Search Engine Marketing

Keywords Targeted to Mountain Segment
Average Maximum

Industry Bid

World Market

3.31

ROCKY

Maximum Bid 2.01

Maximum
Ad Budget 2

Keywords Targeted to Speed Segment
Average Maximum

Industry Bid

World Market

1.99

SPEEDY

Maximum Bid 1.98

Maximum
Ad Budget 2

Total paid SEM budget: 4

Social Media

World Market
Social Media Start Stop Status Setup Cost Quarterly Budget

Social Networking – 8,000 3,500

Blog, Newsletter – 10,000 6,000

Total expenses in social media: 27,500

Buy Market Research
Buying for: World Market
Total Expenses: 20,000

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Sales Channel
Open Store

World Market
Operational: Rio de Janeiro
Opening: Amsterdam

Total store cost: 153,000

Hire Sales People

World Market

City
Annual
Salary

Total
Sales and

Service
People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Rio de Janeiro 21,706 5 1 0 2 2

Total number of sales and service people in the prior quarter 5

Total number of sales and service people in the current quarter 5

Net change in number of sales and service people in region 0

Cost to hire new sales and service people 0

Cost to lay off sales and service people 0

Cost to employ sales and service people for the quarter 29,033

Total sales and service people budget: 29,033

Open Webcenter
Operational: World Market
Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City
Annual

Compensation Web Sales Web Support
Total

Sales People

Bangalore, World Market 21,706 4 1 5

Summary
Total number of web personnel in the prior quarter 5

Total number of web personnel in the current quarter 5

Net change in number of web personnel 0

Cost to hire new web personnel 0

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 27,133

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Manufacturing

Total web personnel budget: 27,133

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at
Your Site Start Stop Status

Setup
Cost

Quarterly
Budget

Toll-free phone number for advising customers in the
decision making process and for handling service calls operational 3,000 3,000

Secure web site to insure privacy in taking orders via credit
cards – 9,000 4,000

Advanced shopping cart and checkout procedures to make it
easier to shop and place orders operational 23,000 7,000

Continuous upgrading of the product description, pricing,
and order entry pages to improve content, visual appeal and
navigation

operational 6,000 6,000

Customer pro�le data banks to store mailing information,
credit card numbers, past purchases, etc. to facilitate
purchases, customer service and data mining

– 26,000 12,000

Data mining to pro�le visitors and their web behavior in order
to present product options that might best appeal to
customers (customer pro�le banks must be set up at the
same time)

– 40,000 10,000

Order tracking software to allow customers and service reps
to track orders/shipments operational 10,000 8,000

Total expenses to improve web productivity: 37,000

Demand Projection

Last Quarter (Actual) This Quarter (Projected)

Number of
Sales People

Demand per
Sales Person

Total
Demand

Number of
Sales People

Demand per
Sales Person

Total
Demand

Stores 5 20.80 104 5 205 1,025

Web Sales Center 5 28.40 142 5 500 2,500

Total 10 246 10 3,525

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity
RequiredDemand Percent Demand Percent

SAW ROCKY 194 78.9% 1,025 29.1% 1,025

SAW speed 52 21.1% 2,500 70.9% 2,500

Total 246 100.0% 3,525 100.0% 3,525

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 3,525 55

Fixed Capacity

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Finance

Fixed Capacity
Fixed capacity available in current quarter: 32
Planned increase in �xed capacity: 16
Fixed capacity available in next quarter: 48

Operating Capacity

Current Quarter
Units per Day Units per Quarter

Fixed capacity 32 2,080

Operating capacity 30 1,950

Effective operating capacity after adjustment for worker productivity 28.50 1,853

Effective operating capacity needed for demand projection 55 3,525

Projected worker productivity 95

New direct labor cost/unit of operating capacity 95

New overhead cost/unit of operating capacity 22

Expense to change operating capacity (to be added to overhead) 0

Brand Production

Brand Produce

SAW ROCKY

SAW speed

Overtime

Maximum Overtime per Day
Overtime Units per Quarter Productivity Average Labor Cost/Unit

1,853 95.0% 94.58

2,063 94.1% 106.15

2,250 92.3% 116.80

2,415 90.1% 126.98

2,556 87.4% 137.08

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Common Stock Executive Team 5,000 100 500,000 3

Common Stock Venture Capitalists 25,000 100 2,500,000 4

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Human Resources

Certi�cate of Deposit
No cash remains in the 3-Month Certi�cate of Deposit account this quarter.

Short Term Loan
No outstanding conventional loans this quarter.

Sales Force Compensation

Sales Force Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 18,000 3 21,706Expanded coverage 1 week

Production Worker Compensation

Production Worker Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 16,000 3 19,295Expanded coverage 1 week

08/04/2023, 23:40 Summary of Decisions

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Corporate

Marketing

Sales Channel

Goals and Strategy
Target Segments: 1 – Speed, 2 – Mountain

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market
be the low price provider in the market

Modify Brand
No new or modi�ed brands this quarter.

Price and Priority

World Market
Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 1,200 50 1

SAW speed 1,500 100 2

Modify Ad
No new or modi�ed ad designs this quarter.

Buy Market Research
Buying for: World Market
Total Expenses: 20,000

Open Store
World Market

Operational: Rio de Janeiro
Total store cost: 17,000

Hire Sales People

World Market

City
Annual
Salary

Total
Sales and

Service
People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Quarter 2SAWSummary of Decisions

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Rio de Janeiro 20,500 5 1 0 2 2

Total number of sales and service people in the prior quarter 0

Total number of sales and service people in the current quarter 5

Net change in number of sales and service people in region 5

Cost to hire new sales and service people 3,524

Cost to lay off sales and service people 0

Cost to employ sales and service people for the quarter 27,526

Total sales and service people budget: 31,050

Open Webcenter
Operational: World Market
Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City
Annual

Compensation Web Sales Web Support
Total

Sales People

Bangalore, World Market 20,500 4 1 5

Summary
Total number of web personnel in the prior quarter 0

Total number of web personnel in the current quarter 5

Net change in number of web personnel 5

Cost to hire new web personnel 3,524

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 25,626

Total web personnel budget: 29,150

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at Your
Site Start Stop Status

Setup
Cost

Quarterly
Budget

Toll-free phone number for advising customers in the decision
making process and for handling service calls – 3,000 3,000

Continuous upgrading of the product description, pricing, and
order entry pages to improve content, visual appeal and
navigation

– 6,000 6,000

Total expenses to improve web productivity: 18,000

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Manufacturing
Demand Projection

Last Quarter (Actual) This Quarter (Projected)

Number of
Sales People

Demand per
Sales Person

Total
Demand

Number of
Sales People

Demand per
Sales Person

Total
Demand

Stores 0 0.00 0 5 30 150

Web Sales Center 0 0.00 0 5 30 150

Total 0 0 10 300

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity
RequiredDemand Percent Demand Percent

SAW ROCKY n/a n/a 150 50.0% 150

SAW speed n/a n/a 150 50.0% 150

Total 0 100.0% 300 100.0% 300

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 300 5

Fixed Capacity
Fixed capacity available in current quarter: 16
Planned increase in �xed capacity: 0
Fixed capacity available in next quarter: 16

Operating Capacity

Current Quarter
Units per Day Units per Quarter

Fixed capacity 16 1,040

Operating capacity 15 975

Effective operating capacity after adjustment for worker productivity 12.00 780

Effective operating capacity needed for demand projection 5 300

Projected worker productivity 80

New direct labor cost/unit of operating capacity 108

New overhead cost/unit of operating capacity 41

Expense to change operating capacity (to be added to overhead) 20,078

Brand Production

Brand Produce

SAW ROCKY

SAW speed

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Finance

Human Resources

Overtime

Maximum Overtime per Day
Overtime Units per Quarter Productivity Average Labor Cost/Unit

780 80.0% 107.66

869 79.2% 120.83

947 77.7% 132.95

1,017 75.8% 144.53

1,076 73.6% 156.03

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Certi�cate of Deposit

3-month certi�cate of deposit account for current quarter 300,000

Quarterly interest rate 1.50

Interest to earn 4,500

Sales Force Compensation

Sales Force Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 17,000 3 20,500Expanded coverage 1 week

Production Worker Compensation

Production Worker Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 14,000 3 16,183Minimum package 1 week

08/04/2023, 23:42 Summary of Decisions

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Corporate

Marketing

Goals and Strategy
Target Segments: 1 – Mountain, 2 – Speed

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market

Modify Brand
No new or modi�ed brands this quarter.

Feature R&D
No R&D Investments.

Price and Priority

World Market
Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 1,300 50 1

SAW speed 1,700 100 2

Modify Ad
No new or modi�ed ad designs this quarter.

Regional Media

World Market
Media Cost rocky speedy

Total 0 0

Total number of inserts: 0
Total major media expenses: 0

Manage Web Pages

Manage Web Pages

Web Page
Content

Selection of
Segment and
Keywords

Regions Deployed with Quarterly Cost

World Market

1,000

Quarter 4SAWSummary of Decisions

08/04/2023, 23:42 Summary of Decisions

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Sales Channel

rocky

speedy

Total web pages budget: 2,000

Mountain

Speed

Search Engine Marketing

Keywords Targeted to Mountain Segment
Average Maximum

Industry Bid

World Market

2.4

ROCKY

Maximum Bid 0.00

Maximum
Ad Budget 0

Keywords Targeted to Speed Segment
Average Maximum

Industry Bid

World Market

1.95

SPEEDY

Maximum Bid 0.00

Maximum
Ad Budget 0

Total paid SEM budget: 0

Social Media

World Market
Social Media Start Stop Status Setup Cost Quarterly Budget

Social Networking – 8,000 3,500

Total expenses in social media: 0

Buy Market Research
Buying for: World Market
Total Expenses: 20,000

Open Store

08/04/2023, 23:42 Summary of Decisions

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Open Store
World Market

Operational: Rio de Janeiro
Total store cost: 17,000

Hire Sales People

World Market

City
Annual
Salary

Total
Sales and

Service
People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Rio de Janeiro 21,706 5 1 0 2 2

Total number of sales and service people in the prior quarter 5

Total number of sales and service people in the current quarter 5

Net change in number of sales and service people in region 0

Cost to hire new sales and service people 0

Cost to lay off sales and service people 0

Cost to employ sales and service people for the quarter 29,033

Total sales and service people budget: 29,033

Open Webcenter
Operational: World Market
Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City
Annual

Compensation Web Sales Web Support
Total

Sales People

Bangalore, World Market 21,706 4 1 5

Summary
Total number of web personnel in the prior quarter 5

Total number of web personnel in the current quarter 5

Net change in number of web personnel 0

Cost to hire new web personnel 0

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 27,133

Total web personnel budget: 27,133

Improve Web Productivity

08/04/2023, 23:42 Summary of Decisions

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Manufacturing

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at
Your Site Start Stop Status

Setup
Cost

Quarterly
Budget

Toll-free phone number for advising customers in the
decision making process and for handling service calls operational 3,000 3,000

Secure web site to insure privacy in taking orders via credit
cards – 9,000 4,000

Advanced shopping cart and checkout procedures to make
it easier to shop and place orders operational 23,000 7,000

Continuous upgrading of the product description, pricing,
and order entry pages to improve content, visual appeal and
navigation

operational 6,000 6,000

Order tracking software to allow customers and service
reps to track orders/shipments operational 10,000 8,000

Total expenses to improve web productivity: 24,000

Demand Projection

Last Quarter (Actual) This Quarter (Projected)

Number of
Sales People

Demand per
Sales Person

Total
Demand

Number of
Sales People

Demand per
Sales Person

Total
Demand

Stores 5 23.00 115 5 200 1,000

Web Sales Center 5 26.40 132 5 200 1,000

Total 10 247 10 2,000

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity
RequiredDemand Percent Demand Percent

SAW ROCKY 195 78.9% 1,000 50.0% 1,000

SAW speed 52 21.1% 1,000 50.0% 1,000

Total 247 100.0% 2,000 100.0% 2,000

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 2,000 31

Fixed Capacity
Fixed capacity available in current quarter: 32
Planned increase in �xed capacity: 0
Fixed capacity available in next quarter: 32

Operating Capacity

Current Quarter
Units per Day Units per Quarter

Units per Day Units per Quarter

08/04/2023, 23:42 Summary of Decisions

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Finance

Units per Day Units per Quarter

Fixed capacity 32 2,080

Operating capacity 30 1,950

Effective operating capacity after adjustment for worker productivity 27.00 1,755

Effective operating capacity needed for demand projection 31 2,000

Projected worker productivity 90

New direct labor cost/unit of operating capacity 100

New overhead cost/unit of operating capacity 23

Expense to change operating capacity (to be added to overhead) 20,078

Brand Production

Brand Produce

SAW ROCKY

SAW speed

Overtime

Maximum Overtime per Day
Overtime Units per Quarter Productivity Average Labor Cost/Unit

1,755 90.0% 99.84

1,955 89.1% 112.05

2,132 87.5% 123.29

2,288 85.3% 134.03

2,422 82.8% 144.69

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Common Stock Executive Team 5,000 100 500,000 3

Common Stock Venture Capitalists 25,000 100 2,500,000 4

Certi�cate of Deposit

3-month certi�cate of deposit account for current quarter 300,000

Quarterly interest rate 1.50

Interest to earn 4,500

Short Term Loan

08/04/2023, 23:42 Summary of Decisions

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Human Resources

Short Term Loan
No outstanding conventional loans this quarter.

Sales Force Compensation

Sales Force Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 18,000 3 21,706Expanded coverage 1 week

Production Worker Compensation

Production Worker Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 16,000 3 19,295Expanded coverage 1 week

08/04/2023, 23:42 Summary of Decisions

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Corporate

Marketing

Goals and Strategy
Target Segments: 1 – Mountain, 2 – Speed

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market

Modify Brand
No new or modi�ed brands this quarter.

Feature R&D

R&D Feature
Already

invested

Cost this
quarter

and
every

quarter
until

�nished

Quarter
available

for
design into
new brands

R&D cost
if

designed
in 1

quarter

R&D cost
if

designed
in 2

quarters
Material

Cost

Tires: Mountain – super traction 0 254,694 254,694 214,172 30

Tires: Racing – sleek, very fast 0 254,694 254,694 214,172 35

Brakes: Wet and dry carbon ceramic disk 0 250,146 250,146 210,346 37

Accessories: Extra smooth derailleur 0 454,811 454,811 382,450 20

Accessories: Puncture resistant slime in
tires 0 159,184 159,184 133,858 3

Accessories: Pedal-powered phone/device
charger 0 291,079 291,079 244,768 28

Decals: Bright colorful styled to each
segment & frame 0 109,155 109,155 91,788 8

Suspension/shock absorbers: Full
suspension (front and back) (Comfort,
Rugged)

0 618,543 618,543 520,130 85

Total Expenses: 2,392,306

Q7

Q7

Q7

Q7

Q7

Q7

Q7

Q7

Price and Priority

World Market
Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 2,000 50 1

SAW speed 1,900 100 2

Modify Ad

Quarter 6SAWSummary of Decisions

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Modify Ad
No new or modi�ed ad designs this quarter.

Regional Media

World Market
Media Cost rocky speedy

Leisure & Entertainment 10,000 10 10

Biking Magazines 4,500 10 10

General News Magazines 8,000 10 10

Total 178,724 178,724

Total number of inserts: 60
Total major media expenses: 357,448

Manage Web Pages

Manage Web Pages

Web Page
Content

Selection of
Segment and
Keywords

Regions Deployed with Quarterly Cost

World Market

rocky

speedy

Total web pages budget: 2,000

Mountain 1,000

Speed 1,000

Search Engine Marketing

Keywords Targeted to Mountain Segment
Average Maximum

Industry Bid

World Market

3.72

ROCKY

Maximum Bid 2.24

Maximum
Ad Budget 2

Keywords Targeted to Speed Segment
Average Maximum

Industry Bid

World Market

2

SPEEDY

Maximum Bid 1.98

M i

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Sales Channel

Maximum
Ad Budget 2

Total paid SEM budget: 4

Social Media

World Market
Social Media Start Stop Status Setup Cost Quarterly Budget

Social Networking operational 8,000 3,500

Blog, Newsletter operational 10,000 6,000

Micro blogging – 4,000 2,500

Video sharing – 14,000 6,500

Total expenses in social media: 9,500

Buy Market Research
Buying for: World Market
Total Expenses: 20,000

Open Store
World Market

Operational: Rio de Janeiro, Amsterdam
Opening: Bangalore

Total store cost: 145,000

Hire Sales People

World Market

City
Annual
Salary

Total
Sales and

Service
People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Rio de Janeiro 22,966 5 1 0 2 2

Amsterdam 22,966 6 2 0 2 2

Total number of sales and service people in the prior quarter 5

Total number of sales and service people in the current quarter 11

Net change in number of sales and service people in region 6

Cost to hire new sales and service people 4,306

Cost to lay off sales and service people 0

C t t l l d i l f th t 67 258

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Cost to employ sales and service people for the quarter 67,258

Total sales and service people budget: 71,564

Open Webcenter
Operational: World Market
Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City
Annual

Compensation Web Sales Web Support
Total

Sales People

Bangalore, World Market 22,966 9 3 12

Summary
Total number of web personnel in the prior quarter 5

Total number of web personnel in the current quarter 12

Net change in number of web personnel 7

Cost to hire new web personnel 5,102

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 68,899

Total web personnel budget: 74,001

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at
Your Site Start Stop Status

Setup
Cost

Quarterly
Budget

Toll-free phone number for advising customers in the
decision making process and for handling service calls operational 3,000 3,000

Secure web site to insure privacy in taking orders via credit
cards operational 9,000 4,000

Advanced shopping cart and checkout procedures to make it
easier to shop and place orders operational 23,000 7,000

Continuous upgrading of the product description, pricing,
and order entry pages to improve content, visual appeal and
navigation

operational 6,000 6,000

Customer pro�le data banks to store mailing information,
credit card numbers, past purchases, etc. to facilitate
purchases, customer service and data mining

– 26,000 12,000

Data mining to pro�le visitors and their web behavior in order
to present product options that might best appeal to
customers (customer pro�le banks must be set up at the
same time)

– 40,000 10,000

Order tracking software to allow customers and service reps
to track orders/shipments operational 10,000 8,000

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Manufacturing

Total expenses to improve web productivity: 28,000

Demand Projection

Last Quarter (Actual) This Quarter (Projected)

Number of
Sales People

Demand per
Sales Person

Total
Demand

Number of
Sales People

Demand per
Sales Person

Total
Demand

Stores 5 7.00 35 11 35 385

Web Sales Center 5 10.60 53 12 35 420

Total 10 88 23 805

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity
RequiredDemand Percent Demand Percent

SAW ROCKY 51 58.0% 385 47.8% 385

SAW speed 37 42.0% 420 52.2% 420

Total 88 100.0% 805 100.0% 805

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 805 13

Fixed Capacity
Fixed capacity available in current quarter: 48
Planned increase in �xed capacity: 0
Fixed capacity available in next quarter: 48

Operating Capacity

Current Quarter
Units per Day Units per Quarter

Fixed capacity 48 3,120

Operating capacity 40 2,600

Effective operating capacity after adjustment for worker productivity 37.20 2,418

Effective operating capacity needed for demand projection 13 805

Projected worker productivity 93

New direct labor cost/unit of operating capacity 95

New overhead cost/unit of operating capacity 19

Expense to change operating capacity (to be added to overhead) 20,051

Brand Production

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Finance

Human Resources

Brand Produce

SAW ROCKY

SAW speed

Overtime

Maximum Overtime per Day
Overtime Units per Quarter Productivity Average Labor Cost/Unit

2,418 93.0% 95.01

2,693 92.1% 106.64

2,937 90.4% 117.33

3,152 88.2% 127.55

3,337 85.6% 137.70

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Common Stock Executive Team 5,000 100 500,000 3

Common Stock Venture Capitalists 25,000 100 2,500,000 4

Certi�cate of Deposit
No cash remains in the 3-Month Certi�cate of Deposit account this quarter.

Short Term Loan
No outstanding conventional loans this quarter.

Sales Force Compensation

Sales Force Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 18,000 3 22,966Full coverage 1 week

Production Worker Compensation

Production Worker Compensation

Health Bene�ts Weeks Pension Compensation

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Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 16,000 3 20,415Full coverage 1 week

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Corporate

Marketing

Goals and Strategy
Target Segments: 1 – Speed, 2 – Mountain

Strategic directions:
focus on smaller, high margin segments
focus on smaller, less costly geographic markets
be �rst to market

Modify Brand
No new or modi�ed brands this quarter.

Price and Priority

World Market
Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 1,300 50 1

SAW speed 1,700 100 2

Modify Ad

rocky
[ SAW ROCKY]

[new]

speedy
[ SAW speed]

[new]

Mention brand name 1 1

Local sales & service 2

Highest rated Mountain bike 2

Highest rated Speed bike 3

Special price rebate 3 4

Picture of a rider on a steep trail 4

Picture of road race 5

Ride safely after dark with lights 5

Added safety – re�ectors everywhere! 6 6

Carbon �ber quality at a great price 7 7

Elite look – a ride of distinction 8

Mountains are no longer di�cult 8

Fast and furious 9

Lots of fun to ride 9

Regional Media

World Market
Media Cost rocky speedy

Quarter 3SAWSummary of Decisions

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Sales Channel

Media Cost rocky speedy

Total 0 0

Total number of inserts: 0
Total major media expenses: 0

Manage Web Pages

Manage Web Pages

Web Page
Content

Selection of
Segment and
Keywords

Regions Deployed with Quarterly Cost

World Market

1,000

rocky

speedy

Total web pages budget: 2,000

Mountain

Speed

Buy Market Research
Buying for: World Market
Total Expenses: 20,000

Open Store
World Market

Operational: Rio de Janeiro
Total store cost: 17,000

Hire Sales People

World Market

City
Annual
Salary

Total
Sales and

Service
People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Rio de Janeiro 21,706 5 1 0 2 2

Total number of sales and service people in the prior quarter 5

Total number of sales and service people in the current quarter 5

Net change in number of sales and service people in region 0

Cost to hire new sales and service people 0

Cost to lay off sales and service people 0

Cost to employ sales and service people for the quarter 29,033

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Manufacturing

Total sales and service people budget: 29,033

Open Webcenter
Operational: World Market
Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City
Annual

Compensation Web Sales Web Support
Total

Sales People

Bangalore, World Market 21,706 4 1 5

Summary
Total number of web personnel in the prior quarter 5

Total number of web personnel in the current quarter 5

Net change in number of web personnel 0

Cost to hire new web personnel 0

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 27,133

Total web personnel budget: 27,133

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at
Your Site Start Stop Status

Setup
Cost

Quarterly
Budget

Toll-free phone number for advising customers in the
decision making process and for handling service calls operational 3,000 3,000

Advanced shopping cart and checkout procedures to make
it easier to shop and place orders – 23,000 7,000

Continuous upgrading of the product description, pricing,
and order entry pages to improve content, visual appeal and
navigation

operational 6,000 6,000

Order tracking software to allow customers and service
reps to track orders/shipments – 10,000 8,000

Total expenses to improve web productivity: 57,000

Demand Projection

Last Quarter (Actual) This Quarter (Projected)

N b f D d T t l N b f D d T t l

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Number of
Sales People

Demand per
Sales Person

Total
Demand

Number of
Sales People

Demand per
Sales Person

Total
Demand

Stores 5 25.60 128 5 40 200

Web Sales Center 5 24.00 120 5 90 450

Total 10 248 10 650

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity
RequiredDemand Percent Demand Percent

SAW ROCKY 195 78.6% 200 30.8% 200

SAW speed 53 21.4% 450 69.2% 450

Total 248 100.0% 650 100.0% 650

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 650 10

Fixed Capacity
Fixed capacity available in current quarter: 16
Planned increase in �xed capacity: 16
Fixed capacity available in next quarter: 32

Operating Capacity

Current Quarter
Units per Day Units per Quarter

Fixed capacity 16 1,040

Operating capacity 15 975

Effective operating capacity after adjustment for worker productivity 14.70 956

Effective operating capacity needed for demand projection 10 650

Projected worker productivity 98

New direct labor cost/unit of operating capacity 105

New overhead cost/unit of operating capacity 36

Expense to change operating capacity (to be added to overhead) 0

Brand Production

Brand Produce

SAW ROCKY

SAW speed

Overtime

Maximum Overtime per Day

Overtime Units per Quarter Productivity Average Labor Cost/Unit

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Finance

Human Resources

Overtime Units per Quarter Productivity Average Labor Cost/Unit

956 98.0% 104.78

1,064 97.0% 117.60

1,161 95.2% 129.40

1,246 92.9% 140.67

1,319 90.2% 151.86

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Common Stock Executive Team 5,000 100 500,000 3

Certi�cate of Deposit

3-month certi�cate of deposit account for current quarter 300,000

Quarterly interest rate 1.50

Interest to earn 4,500

Sales Force Compensation

Sales Force Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 18,000 3 21,706Expanded coverage 1 week

Production Worker Compensation

Production Worker Compensation

Region Annual Salary
Health Bene�ts

Package
Weeks

of Vacation
Pension

[% of salary]
Compensation

per year

World Market 16,000 3 19,295Expanded coverage 1 week

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