Business & finance paper: intellectual property priorities assignment

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Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law. 

Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the end of the e-book section on intellectual property, on page 196 (E-book p. 82)). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the Covid-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.

The primary balance remains the same: the rights and interests of the creator of the intellectual
property compared to the needs of the consumers of the product.
Question: If you were the CEO of a pharmaceutical manufacturer that had spent many years and
millions of dollars in creating, developing, testing, and getting government approval for a new
drug, how would you address the issues of protecting your intellectual property while meeting
the patient/public needs for that drug?

Consider, e.g.:
 Profit and return on investment for company owners/shareholders
 Protecting intellectual property of the company
 Needs of patients, practitioners, and society
 Biblical support and guidance for your positions
 Any other legal and ethical concepts you believe may be relevant
Support your analysis with at least 3 scholarly sources other than the course materials, cited in-text and in a reference list. You must also integrate Biblical worldview analysis.

This paper must contain at least 800 words and follow current APA format but does not
require an abstract. The title page and reference list do not count towards the length
requirement. 

Criteria Ratings Points

Content/
Analysis

56 to >51 pts

Advanced

All issues are addressed
and questions answered.

Major points are supported
by all of the following:
• Pertinent, conceptual, or
personal examples;
• Thoughtful analysis
(considering assumptions,
analyzing implications, and
comparing/contrasting
concepts);
• At least 3 scholarly
sources, in addition to the
course materials, cited in
current APA format; and
• Integration of at least 2
biblical principles with
citations.

51 to >46 pts

Proficient

Most issues are
addressed and
questions answered.

Major points are
supported by most of
the following:
• Pertinent,
conceptual, or
personal examples;
• Thoughtful analysis
(considering
assumptions,
analyzing
implications, and
comparing/contrasting
concepts);
• At least 3 scholarly
sources, in addition to
the course materials,
cited in current APA
format; and
• Integration of at
least 2 biblical
principles with
citations.

46 to >0 pts

Developing

Some issues are
addressed and
questions answered.

Major points are
supported by some of
the following:
• Pertinent,
conceptual, or
personal examples;
• Thoughtful analysis
(considering
assumptions,
analyzing
implications, and
comparing/contrasting
concepts);
• At least 3 scholarly
sources, in addition to
the course materials,
cited in current APA
format; and
• Integration of at
least 2 biblical
principles with
citations.

0 pts

Not Present

Few issues are
addressed and
questions
answered.

Little or no
analysis of key
issues.

Or paper is not
submitted.

56 pts

Grammar/
Spelling

10 to >9 pts

Advanced

Correct spelling and
grammar are used
throughout the thread.
There are 0–2 errors in
grammar or spelling that
distract the reader from
the content.

9 to >7 pts

Proficient

There are 3–5 errors
in grammar or spelling
that distract the
reader from the
content.

7 to >0 pts

Developing

There are 6–10 errors
in grammar or spelling
that distract the
reader from the
content.

0 pts

Not Present

There are more
than 10 errors in
the grammar or
spelling that
distract the
reader from the
content
OR
there is evidence
of a complete
lack of
spell-checking
and
proofreading.

10 pts

Paper Grading Rubric | BUSI561_B02_202340

Criteria Ratings Points

APA
Citation
Compliance

10 to >9 pts

Advanced

References are cited both
in-text and in a reference
list. There are 0–2 minor
errors in APA format in the
required citations.

9 to >7 pts

Proficient

References are cited
both in-text and in a
reference list. There
are 3-5 minor errors in
APA format in the
required citations.

7 to >0 pts

Developing

There are more than
5 errors in APA format
in the required items
and/or required
citations are missing.

0 pts

Not Present

Required
citations do not
exist, or
demonstrate no
APA formatting
or structure.

10 pts

Word Count 4 to >3 pts

Advanced

The minimum word count
of 800 words of
substantive content is met
or exceeded.

3 to >2 pts

Proficient

Substantive word
count is between 600
and 800 words.

2 to >0 pts

Developing

Substantive word
count is between 400
and 600 words.

0 pts

Not Present

There are fewer
than 400 words
of substantive
content.

4 pts

Total Points: 80

Paper Grading Rubric | BUSI561_B02_202340

BUSI 561

Paper: Intellectual Property Priorities Assignment Instructions

Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law.

Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the end of the ebook section on intellectual property, on page 196 (E-book p. 82)). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the Covid-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.

The primary balance remains the same: the rights and interests of the creator of the intellectual property compared to the needs of the consumers of the product.

Question: If you were the CEO of a pharmaceutical manufacturer that had spent many years and millions of dollars in creating, developing, testing, and getting government approval for a new drug, how would you address the issues of protecting your intellectual property while meeting the patient/public needs for that drug?

Consider, e.g.:

· Profit and return on investment for company owners/shareholders

· Protecting intellectual property of the company

· Needs of patients, practitioners, and society

· Biblical support and guidance for your positions

· Any other legal and ethical concepts you believe may be relevant

Support your analysis with at least 3 scholarly sources other than the course materials, cited in-text and in a reference list. You must also integrate Biblical worldview analysis.

This paper must contain at least 800 words and follow current APA format but does not require an abstract. The title page and reference list do not count towards the length requirement. Submit your paper as a Word document.

Submit your paper by 11:59 p.m. (ET) on Sunday of Module 5: Week 5.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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