BUSN 319 Marketing
Week 2 Discussion
DQ1 UNDERSTANDING THE MARKET AND CONSUMER BEHAVIOR
Visit the U.S. Census website at www.census.gov (Links to an external site.). What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?
DQ2 IN-CLASS ACTIVITY
All students who were present in the Week 2 class (either in-person or online) and participated in the activity will receive 15 points here. Nothing more is required of you.
For students not present at the Week 2 class, go to the WebEx tab and watch the recording of the class. Sometime during the first 90 minutes of the class you will see the activity. Alternatively you can review the Power Point for the class which you can find in Files and within the Power Point you will find slides on the In-Class Activity.
Please post on how you would have participated in/responded to the activity had you been present.