Case Study on Korean Pop Industry

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This assessment task invites you to explore the startling global success of Korea’s pop music industry in recent years as well as address trends and debates in global music markets.

Write ONE individually researched 500-word case study analysis investigating the business model of Korea’s pop music agencies.

  • In exploring this case, you should outline the competitive strength of Korea’s pop music industry in the global music market.
  • What does your analysis tell us about the likely viability of Korea’s pop music business model over a long period of time?
  • Based on your analysis, provide (a) clear and compelling recommendation(s) (e.g. theoretical and/or practical implications, limitations, future directions) for Korea’s pop music agencies to sustain competitiveness in the industry.

Please use a journalistic writing style similar to that used for news reporting in media such as newspapers, radio and television. You can find journalistic writing guides here and here

    • Offer relevant evidence to support your point of view or opinion.
    • Make consistent use of thorough referencing and clear bibliographic detail

Case studies provide you with real-life examples of issues and problems found in particular workplaces or organisations.

Case study assignments give you the opportunity to relate theoretical concepts to practical situations. Case studies require you to use analytical and problem solving skills to examine:

  • what has happened and
  • why it has happened

There are three processes involved in successfully answering case studies:

  • identification of issues and problems
  • evaluate potential solutions for the issues and problems in terms of their advantages and disadvantages
  • explain how your solution brings a resolution to the issues and problems (implications or recommendations)

Perhaps the most straightforward implications or recommendations are those derived from a logical interpretation of a study’s issues, problems and solutions:

  • what do the results tell us about underlying theoretical constructs, principles, and their relationships?
  • when do these patterns emerge in the specific situation at hand?
  • how do they refine appreciation of the underlying theory?

More interesting and valuable are insights that delve deeper into observed relationships to address the question why?

In exploring this dimension, you begin to examine more fully underlying mechanisms and processes that enrich understanding, concepts and theories, create an effective means for dealing with the specific situation at hand, and allow readers to make greater sense of complex organizational phenomena.

Critical here is a bridge between your insights and the larger literature. It is only through a connection to a broader understanding that the “value added” – both theoretical and practical – of a given analysis can be interpreted and, indeed, appreciated.

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