Chipotle Mexican Grill Section One – Executive Summary – 5 points. Outline the key findings,…

Chipotle Mexican Grill

Section One – Executive Summary – 5 points.

Outline the key findings, challenges, and recommendations in summary form (1 page). This should include a strong use of terms learned in class (e.g. “competitive advantage”). Compare the Chipotle Mexican Grill with YUM! Brands, Inc. and Del Taco Restaurants, Inc.

Section Two – Introduction/Background – 5 points. 
Answer the questions:
When did they start/history?
What is their primary business? (and briefly describe the industry)
Who are its main competitors?
Be concise and precise. (don’t copy/paste off its website or Wikipedia.)

Approximate page length = 1 page.

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