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Which four of the following make up ‘The 4 Ps of Marketing’?
Question 2 (0.5 points)
True or false: ‘Below-the-line’ promotion refers to mass marketing such as TV adverts.
Question 3 (0.5 points)
Which one of the following is NOT one of Porter’s Five Forces?
Question 4 (0.5 points)
A Brand or Perceptual Positioning Map maps a company’s position in the market from which perspective?
Question 5 (0.5 points)
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What does CPA stand for?
Question 6 (0.5 points)
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What does CLTV stand for?
Question 7 (0.5 points)
What is the formula for calculating CLTV?
Question 8 (0.5 points)
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What type of segmentation groups customers by age range?
Question 9 (0.5 points)
True or false: Geographic marketing can help inform data selection for digital marketing strategy.
Question 10 (0.5 points)
True or false: People in the same demographic will often behave similarly.
Question 11 (0.5 points)
Why is it important to work with up-to-date behavioural data?
Question 12 (0.5 points)
True or false: The benefits of a product will be the same for everyone within a segment.
Question 13 (0.5 points)
Which type of segmentation would help a company to understand whether their customers are motivated by ‘green’ products?
Question 14 (0.5 points)
How many personas would a business create, on average?
Question 15 (0.5 points)
What do the letters on the BCG Matrix stand for?
Question 16 (0.5 points)
True or false: Products categorized as ‘Dogs’ tend to break-even.
Question 17 (0.5 points)
Which products give a high market share in a high-growth environment?
Question 18 (0.5 points)
A digital marketing business may seek to move SEO from what to what on the BCG Matrix?:
Question 19 (0.5 points)
Which product category on the BCG Matrix requires an investment decision to be made?
Question 20 (0.5 points)
What does the BCG show? There may be more than one correct answer.
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https://writerbay.net/wp-content/uploads/2019/11/logo-300x86.png00Paulhttps://writerbay.net/wp-content/uploads/2019/11/logo-300x86.pngPaul2022-11-14 23:46:342022-11-14 23:46:34Clayton State University The 4 Ps of Marketing Questions