Columbia Southern University Questionnaire Design Essay

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Select a completely new product that has been on the market for less than a year. It cannot be a newer, updated, or otherwise revised version of any product already out (i.e., not the “new” version of your iPhone or tablet).

Imagine that you have been hired by the company to develop a questionnaire regarding this new product so that the company can get more information from consumers. Using the 10 procedures outlined in Chapter 12 of the textbook, create a questionnaire for the company. Do not just outline the questionnaire, but build a customized questionnaire for your client (the company that hired you). Include at least 10 questions in your questionnaire.

Be thorough in your thinking, and keep the objectives of the client in mind as you are describing the company, the questionnaire, and the objectives. In the first paragraph, include an introduction to briefly summarize the company. Provide the who, what, when, where, and why of the company and the new product. At the end of the questionnaire, provide a conclusion stating what your overall objectives were in designing the questionnaire components for the company. Also, describe how you would recommend presenting the questionnaire to consumers.

Your completed scholarly activity should be at least three pages in length in APA format.

Textbook

McDaniel, C., Jr., & Gates, R. (2015). Marketing research: Using analytics to develop market insights (10th ed.). Wiley.

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