COMM4055 Final Examination Period

COMM 4055 Final Examination Period

For this examination, you will be writing an essay about the case study described in the question on this exam. You will be evaluating an actual event using what you already know from the reading leading up to this examination. In particular, you will have read article since your last test on the following topics:

  1. Digital Media Law, specifically Copyright Laws
  2. Digital Media Ethics

You have previously had readings and videos that discuss the following:

  1. Defining New Media
  2. On-line Engagement
  3. Virtual Communities
  4. Digital Political Economy
  5. Digital Identity
  6. Digital Performance
  7. Collective Intelligence
  8. Transmediated Storytelling
  9. Participatory Culture
  10. Gamification and Locative Media
  11. Digital Advocacy

The first part of your paper will the details of this situation, and should cover all of these questions:

  • Describe the situation in the case study.
  • Who would be affected by this decision, both positively and negatively? Who are the relevant stakeholders? Who is affected from the outside the stakeholders?
  • What background information concerning this case study exist?
  • What do I already know about this general topic?
  • What is the underlying problem? What are the symptoms of the problem?
  • What is the decision that needs to be made?
  • Are there any constraints or limitations?
  • Is there an urgency regarding this situation.

The second part of your paper will use what you know from your readings, using cause and effect. For this part of the exam, you want to use the two concepts that you discussed since the last exam, and you will also use two concept from the previous weeks to make your arguments. You may find that some of these concepts will work better with this case study, but I encourage you to synthesis arguments that take unique visions of these concepts. Remember to support your arguments.

  • What concepts from your reading are relevant to this question? Why are they relevant to this argument?
  • What are the opposing sides of this case? What is the evidence that could be used to support each side of the argument? Where does the relevant information from your readings support one side of the argument?
  • Based on the relevant information in your readings, what information is missing?
  • What are the alternatives ways to resolve this issue, based on your understanding of your readings? NOTE: You should have two or three alternatives.

The third part of your paper should come to some

  • Which side of the argument does you support lean toward based on the information in your readings?
  • What questions do you have that would make affect your final determination on this case? What are your expected answers, and how would they affect your final argument?

case study

<pclass=”msonormal” style=”box-sizing: border-box; overflow-wrap: break-word; color: rgb(85, 85, 85); font-family: “Open Sans”, “Helvetica Neue”, Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;”>Over the past couple of weeks there has been discussions in the news and other media about Facebook and the way that the company allows others, specifically Cambridge Analytica to use the data of unknowing consumers for political purposes. This has brought up the continual questioning of Facebooks own use of customer data, as well as the issues of the way Facebook could be seen as a sloppy steward of the data they have collected.

One articles that highlight the issues is:

Facebook, Big Data, and the Trust of the Public

Facebook is facing these ethical dilemmas as it announces that the company is delving further into AI applications and research, telling consumers that they are approaching this technology with ethics in mind. There are two articles on CNET from yesterday that discuss how the company is moving forward with these projects, though they may not have public support due to fears of customers that their privacy may be violated.

Facebook starts building AI with an ethical compass
Facebook’s new dating service hopes love conquers all, even privacy issues

As these social media companies grow larger and more powerful, and as technology advances, there is a growing concern about the ability of these mega giants to use the evolving technologies to monitor and enact surveillance on unknowing consumers. The following video, though majorly flawed, illustrates a growing concern:

I want to point out that the young man who created this video did some research, and realized that it was the close captioning software that he was using to make the streaming video on Youtube that was pulling out key words to target the advertisement. By the way, this is not the only video on Youtube where people are trying to definitively prove that Google, Facebook, SnapChat, Twitter, and other social media companies are monitoring their customers. As our technology has become more technologically converged, every phone and most computers have a camera and a microphone. Most phone have geotagging capabiities, that can pinpoint any user’s location within a few feet. Phone apps have been using this data for years to tell you how close a potential suitor is to you, or how close a particular business or service is to you. But these apps also know where you are located, and the potential for misuse has always been in the background.

One last link:

Warning: If you do not have Adobe Flash plug-in enabled on your computer, go to the Icon in the Address field to enable it. DO NOT click on the Adobe Flash icon on the page, or you may get some pretty nasty pornography click up.

Remember, you are not expected to take a political stand on this issue. You are expected to look at the events and the situation through the “lens” of the reading and the viewing assignments you had been assigned for the first fourteen weeks of class. Though this case study has a political significance, look at those political issue through the lens of your readings.