comment on concepts directly applicable to your workplace

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demonstrate critical thinking abilities. No fewer than 250 words for
post. Do not summarize the post and/or course concept(s), but perhaps
comment on concepts directly applicable to your workplace.
this response, should outside sources be used to support the content
within the postings, proper in-text citations and correctly formatted
references should be prepared consistent with the APA (6th edition). The
list of references should be physically positioned at the end of the

A company that has undoubtedly grown and expanded

by diversification strategy and business models is that of Procter and

Gamble. It is the world class leader in its industry, this company is

easily identified and commonly known for the manufacture and

distribution of their household goods. Its beauty and grooming business

line generate more than 70% of its revenue, thus, making it their most

dominant business line of all times.

Through vertical integration
P&G has managed to make an easy and smooth transition into other
related markets and enable them to not only exploit and expand those
markets but add value and competitive advantage to an already known
value chain. In the process, they have learned that adding value through
diversification should not only rely on brand name products such as
Tide, Crest, Charming and Dawn products but through the creation of a
better customer service experiences and customer excellence practices.

changes have translated into making sure that customers are served “in
different ways but all with a focus on making peoples’ lives a bit
easier.” (P&G) According to Forbes article, “Here’s How P&G’s
Brand Consolidation Program Could Backfire and Push Its Valuation Below
$60” written by the Trefis Team, P&G developed a program to
consolidate all higher revenue generating brands in an effort to purge
and rid of all other product lines that were depleting their growth
potential. The biggest threat to this new concept is the death “of
diversification due to the brand consolidation program” (Trefis Team,
2015) but firm’s CEO cites that “as a result, P&G will be able to
transform itself into a far leaner organization with minimal loss of
revenues.” (Trefis Team, 2015)


Dyer, J.,
Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management:
Concepts and tools for creating real world strategy. Hoboken, New
Jersey: John Wiley & Sons, Inc.

Proctor & Gamble . (2016). Retrieved September 07, 2017, from to an external site.)Links to an external site.

T. (2015, June 30). Here’s How P&G’s Brand Consolidation Program
Could Backfire and Push Its Valuation Below $60. Retrieved September 08,
2017, from…

5 hours ago

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