Communication portfolio & reflection

Assignment brief, FAQs & rubric for Assessment 3 Communicating Health and Science 54090 Autumn 2019 v1
Assessment requirements and FAQs
Assessment task 3: Communication portfolio & reflection
Weight: 40%
Task: Building on A2, students will work in teams to research, design and develop a coherent body of individual health or science communication elements
contributing to the team’s communication portfolio.
Each student will submit a 1,000-word communication element AND a 500-word reflection.
Length:
1500 words [Each student needs to research and write and submit a1000-word communication plus 500-word reflection]
Due:
2359 Sunday 9 June
Further information: Students will be assessed individually on their original contribution to their team’s portfolio of audio/visual/web/text/etc. responses to the
communication challenge. Communication element – Students elect to research and produce one communication element from a variety of eligible types
including, but not limited to, the following: news stories, press releases, advertisements, videos, podcasts, patient information leaflet, community poster, cartoon
story, sketch or skit, etc.. Individual contributions to the portfolio will be 1000 words or the audio & / or visual equivalent (maximum five minutes for audio
visual or audio). Individual reflection – 500 words discussing individual role, community consultation, evidence, narrative strategy, use of emotion, ethics,
culture and professionalism.
Group presentations of team strategies and progress will take place in Week 12.
Marking criteria A3: Communication portfolio & reflection
Criteria Weight (%)
Strength of evidence presented in individual communication element 20
Originality 15
Strength of argument 10
Relevance of medium, genre, & narrative style to audience 20
Accuracy of application of code of practice or ethics 15
Relevance of concepts discussed in reflection 20
FAQs
How do I use assignment criteria /marking rubric? (See below for rubric)
1/ Make sure you read the criteria before you start your assignment and definitely before you finalise and submit it.
2/ If you don’t understand one of the criteria read the rubric, ask a friend or ask your tutor
3/ Think about how your communication element and reflection are meeting the requirements – for example sometimes people forget to include an ethical
statement or don’t refer to the ethics resources. It’s better to check you have all the elements. If you are aiming for a strong grade please make sure that you
make use of some of the required readings in your reflective statement, for example, you might talk about how you use character, emotion and story telling by
referring to Olson and/or Wahl-Jorgensen.
4/ Start soon so you have time to get a first draft finished well before the due date. Then re-read the criteria and ask yourself can I lift one more elements up to a
higher grade by re-writing or improving the text, argument, referencing, etc..
So what exactly are we doing?