Communications Blog – Individual Assignment Description This assignment will serve to orient you to the concepts of considering audience and tone in written communication; to expose you to the basic

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Communications Blog – Individual Assignment


This assignment will serve to orient you to the concepts of considering audience and tone in written communication; to expose you to the basic components of a written communication in an electronic media; and to provide you with some general feedback on your basic social media skills and writing style. For this assignment, complete the Blog Template (Appendix C), in which you will write 4 blog postings to address the 4 scenarios provided. It should be submitted as one complete document with a title page.

*Do not use the “Blog Template” here; your teacher will send an updated/new one.

Instructions and Submission

Step 1: Complete all four required postings in the blog template as per below. About your role:

  • Background: You are the Director of Communications for a large Canadian-based corporation, and it is your responsibility to write the company blog that is posted on the Internet for all stakeholders and the general public to read. You can select the name of the company and its type of business in line with the scenarios. The Blog Worksheet outlines four scenarios (situations) for which you must make a blog post.

Step 2: Prior to beginning this exercise, complete the unit readings (week 7) and conduct some basic research on what constitutes a blog (short for web log), and how blogs differ from other types of more formal writing styles.

Step 3: When writing your blog posts, consider the following:

  • The subject matter and whether it is good news or bad news. (You can use either direct or indirect approaches)
  • The appropriate tone for your message to ensure consistency. (sad, happy, nervous, excited, …)
  • The audience for your message. Note the background information below states that it is a public blog. Consider who will read a public blog and who will be the primary audience.
  • The length and the importance of being succinct (Though the average blog length is between 600-800 words, for the purposes of this assignment, keep each of your postings to a maximum of 170-200 words). 4 blog posts, each about 180 words

Submission Details

Your overall submission should include: You only submit ONE file

1.      Title page (include title, name, date, course code/title, instructor name)

2.      Completed Communication Blog template, which includes 4 blog postings.

3.      References Page (if applicable, full references for all work cited in body). It is suggested to use at least two sources in this assignment. Maximum is four sources.

Helpful Hints

1.      Papers should be written with double-spacing to allow easier review and editing (and to be in correct APA format).

2.      Use APA referencing guidelines for citation and references.

3.      Write in first person (I, we, our) because you are writing from the point of view of the company’s Communication Director.

4.      Ensure all references are academic sources. If an article is found in an academic journal in one of the library databases, then you can assume it has been peer reviewed and thus acceptable. Many articles found readily online may not have been exposed to any editorial vetting process, and thus should not be used as a resource.

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