Concept of Branding
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Brand I would like to use is one of these; Nissan, Starbucks, Kindercare, pepsi, BMW or express clothing store.
Please quote directed from scholarly source with citations.
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
The paper
- Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined
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Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the
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