Consulting proposal

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instructions and template attached 

BMAL 504

Consulting Proposal Assignment Instructions


The management of change in an organization is often led by an internal or external change consultant who leads change from a project perspective with a phased approach that includes the project definition, a diagnosis of the situation, recommendations for a solution, a plan for implementing the recommendations, and the actual implementation of the plan.


You will prepare 2 consulting proposals based on the cases from the textbook assigned in Modules/Weeks 1–3 (Consulting Proposal 1) and Modules/Weeks 4–6 (Consulting Proposal 2). Each proposal must be 1000–1500 words and include at least the following 5 sections:

1. Definition of project

2. Diagnosis of current situation

3. Recommendations

4. Implementation plan

5. Summary

A sample/template for the proposals is provided in the Assignment Instructions folder. Each proposal must include a title and reference page formatted according to current APA requirements. You must use a minimum of 4 scholarly peer-reviewed sources plus the text. Write the proposal as if you are addressing the CEO or organizational leadership as identified in the selected case study. The overall narrative in the proposal must include significant emphasis on diagnosing the problems in the business with recommendations for relevant change. These recommendations must be supported with specific examples or sources.

For example:

· If the organization needs to change its recruitment strategy or perhaps offer new products, what specific types of change are involved?

· Will the employees be affected? If so, what type of employees?

· How should the recommended changes be implemented?

· Are there drivers of the change that will determine the success of the change initiative? If so, what are they?

Keep in mind that the proposal is an overview of the current situation, needed changes, and recommendations; therefore, it is important to refrain from providing too much detail. However, the proposal must contain enough information for the CEO to select a course of action. Because the person receiving your proposal is the CEO, there is no need to re-state information in the case study as he/she should already be aware of the current situation.

You are encouraged to integrate information from any of the Reading & Study materials or your own experience. These prompts are provided to support your analysis and critical thinking as you read the cases and to give you some structure if you select one of these for your proposal assignments.

Consulting Proposal 1 Questions for Consideration:

Use the following case for Consulting Proposal 1.

The Plane Will Not Move!

· What was the problem McDonnell Douglas was having with the C-17?

· What was the thinking that allowed the issue to persist?

· Describe the three main priorities of Koz, the new plant manager.

· How did the employees of MD originally view his priorities? How was this reflected in terms of production?

· What did Koz do to illustrate and amplify his vision for his priorities?

· What was the eventual result of Koz’s “nutty idea?”

· What factors do you believe led to a successful transformation?

· Is the approach of Koz sustainable at that plant, transferable across the company, and is the change management of Koz reproducible in other leaders. If so, explain why and how to move forward with it. If not, explain why and suggest a different approach going forward.

Consulting Proposal 2 Questions for Consideration:

Use the following case for Consulting Proposal 2.

Change Agent in Waiting:

· What are the key characteristics of government organizations, like the Housing Development Board of Singapore, and not-for-profits which help explain the content for this case?

· What is the change challenge for HDB and for Tan as she returns to her former employer?

· How do you evaluate her action plan? What are its strengths? What are your concerns?

· What would you suggest to improve her plan?

· What does it take to drive change from a lower to middle management position and in a government context?

Consulting Proposal 1 is due by 11:59 p.m. (ET) on Sunday of Module/Week 3. Consulting Proposal 2 is due by 11:59 p.m. (ET) on Sunday of Module/Week 6.

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Consulting Proposal #1

Student Name

Liberty University

BMAL 504 – Leading Organizational Change

Definition of Project:

Diagnosis of Current Situation:


Implementation Plan:


Note the following as you prepare your consulting proposal:

· Your proposal should include each of the above sections (do not combine sections).

· A reference page is also required.

· You may include additional sections in the proposal if they add value and are relevant to the assignment.

· Format, citations, and references should conform to the latest edition of APA.

· Make sure you support your recommendations with citations from peer-reviewed journal articles.

· Include a timeline with steps or phases when preparing your implementation section. Remember that the implementation is not a restatement of the recommendations, but details on how you would implement them in the organization.

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