creating a business plan group project

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The business plan should include the following main elements (see Chapter 25, Exhibit 25.8):

Title Page

Table of Contents

Executive Summary

The executive summary should contain a well-written and concise summary of the entire plan: Concise summary AND SWOT analysis

Organizational Plan:

Describe your business. Name it. Describe your idea; purpose, mission, vision, background information, and description of the product and or service. The business must be related to the healthcare field (e.g., a doctor’s office, a home healthcare practice, a new hospital, etc.)

Physical location where service and/or equipment that will be provided

The department responsible for the budget

The division responsible for operations

The directly responsible supervisor

Composition of the overall management team

  1. Marketing Plan (see Exhibit 25-3):

Healthcare providers who will use the service or equipment

  1. New and/or established patients who will use the service or equipment

Estimated portion of the market to be captured

  1. Competition and its impact

Financial Plan (Fictional, REVIEW PAGES 338-339)

The financial analysis for a business plan should contain a forecast of operations.  

  1. This section should contain the numbers that illustrate how the service is expected to operate over an initial period of time (based on the requirements of your fictional organization).
  2. It’s possible your financial plan will at minimum have a cash flow statement and could possibly also require a balance sheet and an income statement.  


After your review of your fictitious (or real) entity, what are your thoughts?  What is the financial health of this entity?  What information would have been nice to further understand?

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