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I’m working on a marketing project and need a reference to help me learn.
This project is designed to measure your understanding in the class materials presented throughout the semester. You should suppose that you are managing or participating in an existing firm (e.g., Apple, Samsung, Wal-Mart, Carrefour, Volkswagen, Exxon Mobil, any other small- and medium-sized firms, and so on) and that (2) you are responsible for assuming a project through which your firm would become more competitive than now. What strategies can you develop??