Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th

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Discussion: The Right Social Media for Your Business

Previous Next

Selecting Messages for Social Media Channels

As part of Module 1’s Session Long Project, you selected two social media channels that will be associated with your business and provide branding and communication opportunities. Module 1 provided an opportunity to research, define and analyze a target market. The community surrounding your business is diverse in many ways. Catering to a single profile could alienate other groups of consumers. Matching the business, its communication and social media channels is a delicate balance that can reap rewards.

Module 2 Discussion Week 1 Resources

What Is a Call-to-Action? CTA Meaning & Their Importance (2021)On TikTok, Black creators’ dance strike calls out creative exploitation (2021)13 Resources for Culturally Diverse Stock Photos (2020)‘Connect to Country’: First Nations videos to be rolled out on Facebook, Instagram (2021)Estee Lauder doubles down on Facebook for Shades of Canada (2021)Lips Founder Annie Brown Wants To Make Social Media Less Sexist And More Inclusive (2021)

Week 1 Discussion Post

For this discussion, you will create two posts or entries for one social media channel and provide rationale for your messages based on research completed last module. Include why the social media channel supports the target markets addressed. (Research Support Required)

·         The first social media post will be a general call to action for your main target market.

·         The second post will focus on delivering an inclusive message to engage a group or groups outside of your target profile.

Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages.

2nd Interactive Response:

·         Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Authentically Connecting with Diverse Consumer Groups

The social unrest of 2020 ushered in an era of analysis for businesses worldwide. Many corporations began looking at their marketing communications, so they better addressed the needs and viewpoints of different groups of consumers. Some companies reached out to underserved consumers because the movement was trending, whereas others incorporated inclusivity into their overall mission and vision.

Module 2 Discussion Week 2 Resources

How to Have More Inclusive Brand Marketing—Authentically (2020)Why are people mad at Chick-fil-A? A rundown of the chain’s past and present anti-LGBTQ controversies (2021)Woman’s tweet about Fenty X Savage model opens up conversation about what diversity really looks like: ‘It was just nice to feel seen’ (2021)C4 Diversity in Advertising Award returns to tackle ageism (2021)Angels no more: Can Victoria’s Secret rebrand from unattainable sexy to empowering? (2021)

For this discussion, you will create two posts or entries for your second social media channel and provide rationale for your messages and groups selected based on research completed last module. Include why the social media channel supports the markets addressed. (Research Support Required)

·         The first social media post will be a call to action for a group outside of your main target profile.

·         The second post will focus on delivering an inclusive message to engage a group outside of your target profile.

Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages.

2nd Interactive Response:

·         Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Module 1 – SLP BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Competition, Customer Psychographics, and Branding You identified the main target market in this Module’s Case and selected two types of social media to use for your business. Let’s delve into local competition, your buyer persona, and social media channels. Session Long Project 1 Resources Lifestyle and Psychographics (2021)Psychographic Segmentation: A Definitive Guide [Infographic] (2020)What is psychographic segmentation? A beginner’s guide (2021)Psychographics: What They Are & How Marketers Use Them (2021Demographic Influences (2021)Social Influences (2021) SLP Assignment Consumer and Competitive Analysis The business analysis continues as we delve deeper into different attributes of the target consumer and the local competitive landscape and ecommerce players in the market. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state).• Company slogan or tagline and logo. The Consumer Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length) Create a Buyer Persona for Your Target Market (1/2 page) Competitive Analysis Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in? Look at larger ecommerce companies as competition. (Research Required) (1 page in length) Social Media Application Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion. Make connections with website branding efforts discussed in Module 1 discussion. (1/2 page) No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. SLP Assignment Expectations Use the attached APA-formatted template (MKT501 SLP1 ) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (Company introduction, 3-page body, 2 to 3-sentence conclusion) The reference list page in APA format
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Module 1 – Case BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits. A company should focus on servicing its current customer base and attracting new customers. Case 1 Resources Demographic segmentation: What it is and how to use it (2020)Why You Need Fresh Customer Profiles (And How to Build Them!) (2021)5 types of market segmentation and how to use them (2021)How Consumers Now Define a Good Customer Experience (2021)Examples of Target Markets (2021)Consumer Decision Making Process (2021) Case Assignment Customer Demographics This module’s case will focus on defining your organization’s customer demographic and how to reach out to the groups. There are many free tools available to discover more about your local market in the United States. Claritas Zip Code Look UpUnited States Census QuickFactsEsri ZIP LookupStatista- Business Data Platform- Create a free account using your business email. (Access to basic statistics)Consumer Market OutlookDigital Market OutlookAdvertising & Media Outlook Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. Target Market Research Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing. Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing. Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources. Social Media Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length) Set up those two sites using the business email you created. Add social media links to your company website and share the website address. Application As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length. No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Assignment Expectations Use the attached APA-formatted template (MKT501 Case1) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (5 pages of content) The reference list page in APA format
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Discussion: Marketing a Start-Up   Previous Next  Launching the Business and its Website Throughout class, you will develop a comprehensive marketing strategy for your US-based, local, for-profit small business which includes significant online components. Use of an existing business, franchise, or a non-profit organization is not permitted. Consider the unmet needs in your area (or a place you lived previously) in making your decision. This classroom provides a unique opportunity to share with peers and a marketing professional to develop your ideas. While the business may not be real (yet), the research, application, and competitive analysis used in the class will be. Your business is ready to market; it is beyond the development phase and set to launch in the marketplace. Module 1 Discussion Week 1 Resources Needs, Wants, and Goals (2021)Positioning (2021)How to Come up With a Business Name: 11 Tips for Success (2021)Here’s why web design is even more important than you think (2021)12 web design best practices for 2021 (2021)Best Practices For Website Design In 2021 (2021)20 Principles of Website Design Every Web Professional Should Know (2021) Week 1 Discussion Post Based on the resources provided and your research, introduce the new business. Explain why this business is needed in the chosen area. (Research Support Required) Using a free program (like Wix.com Free Websites), create the first page of your website. When selecting a template, consider the “look” of your site; it speaks for the business and is a part of branding. Create a free business email that will be used for social media accounts produced during class. The following information is required: The company name. Short description of what the business does. Its location (city & state). One appropriate graphic/picture. Email contact information. Publish it to a free wix.com domain. Include the link in your post. NOTE: use FREE resources throughout class. You should not pay for a program or enter your credit card. This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Critique one business website from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the site. 2nd Interactive Response: Critique a second business website from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the site. Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required. The Branding Effort Last week, you read and provided critique of business websites. This week, you will focus on branding which includes creating a logo using Wix.com Logo Design or another free program. You will write a tagline or slogan for the business. Module 1 Discussion Week 2 Resources Branding (2021)What Is a Tagline? (2020)26 Companies With Really Catchy Slogans & Brand Taglines (2021)9 Types of Logos and How to Use Them Effectively (2021)9 Types of Branding You Need to Know (2021) Based on the resources provided and internet research, explain the importance of branding. Provide rationale for your new logo and slogan/tagline to support the brand-building effort. (Research Support Required) Add a slogan or tagline and logo to your website. Include the site link in your post. This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Based on the brand-building rationale provided in the post, critique how one website, specifically the logo and slogan/tagline portrays the business’ brand message. 2nd Interactive Response: Based on the brand-building rationale provided in the post, critique how another website, specifically the logo and slogan/tagline portrays the business’ brand message. Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required. In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts. Why a discussion post and reply each week? Planning and time management are invaluable skills for business professionals who juggle jobs, personal lives, and other endeavors. Coming to terms with balancing priorities in an academic setting is a transferable skill to the workplace. Making optimum decisions about scheduling can help you excel along the career path.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
0 MKT501 Case 1 Your Name Trident University International MKT501 Strategic Marketing Due Date MKT501 Case 1 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. Target Market Research Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing. Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing. Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources. Social Media Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length) Set up those two sites using the business email you created. Add social media links to your company website and share the website address. Application As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length. Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
0 MKT501 SLP 1 Your Name Trident University International MKT501 Strategic Marketing Due Date MKT501 SLP 1 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. The Consumer Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length) Create a Buyer Persona for Your Target Market (1/2 page). Competitive Analysis Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in? Look at larger ecommerce companies as competition. (Research Required) (1 page in length). Social Media Applications Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion. Make connections with website branding efforts discussed Module 1 discussion. (1/2 page). Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
0 MKT501 SLP 2 Your Name Trident University International MKT501 Strategic Marketing Due Date MKT501 SLP 2 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. IMC Application Using the modules resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length). IMC Campaign Create the first marketing communication. Create the second marketing communication. Create the online marketing communication and add it to your website or social media. (Share the link). Analysis Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length) Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
0 MKT501 Case 2 Your Name Trident University International MKT501 Strategic Marketing Due Date MKT501 Case 2 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. Background Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required. Best Practices Examples Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required. Addressing the Negatives Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this module’s session long project (SLP) (1 ½ pages) Research Required. Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Strategy What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going beyond target market and psychographic research can help marketers expand the picture of who is a prospective customer. Case 2 Resources How Marketers Can Answer the Call for Diversity, Equity and Inclusion (2021)Diversity Marketing – What It Is (And Why It Matters) (2021)How the ANA is helping the ad industry deliver on diversity and inclusion pledges (2021)Best Practices for Inclusive Marketing (2020)Motivational Theories and Models (2021)Changing Attitudes (2021)Trends Impacting Individual Consumer Decision Making (2021) Case Assignment Inclusivity and Diversity Whether we talk about diversity or inclusivity, the discussion is one all businesses should have. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status and more. Dove offers to pay other brands to diversify their ads. More than Half of People Don’t Feel Represented in Advertising. Using the module’s readings and other research, create a plan for diversity and inclusivity in marketing communications. Company Overview Begin with a brief company overview. Background Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required. Best Practice Examples Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required. Addressing the Negatives Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this modules’’s session long project (SLP) (1 ½ pages) Research Required. No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Assignment Expectations Use the attached APA-formatted template (MKT501 Case2) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (4 pages of content) The reference list page in APA format
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Discussion: The Right Social Media for Your Business   Previous Next  Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels that will be associated with your business and provide branding and communication opportunities. Module 1 provided an opportunity to research, define and analyze a target market. The community surrounding your business is diverse in many ways. Catering to a single profile could alienate other groups of consumers. Matching the business, its communication and social media channels is a delicate balance that can reap rewards. Module 2 Discussion Week 1 Resources What Is a Call-to-Action? CTA Meaning & Their Importance (2021)On TikTok, Black creators’ dance strike calls out creative exploitation (2021)13 Resources for Culturally Diverse Stock Photos (2020)‘Connect to Country’: First Nations videos to be rolled out on Facebook, Instagram (2021)Estee Lauder doubles down on Facebook for Shades of Canada (2021)Lips Founder Annie Brown Wants To Make Social Media Less Sexist And More Inclusive (2021) Week 1 Discussion Post For this discussion, you will create two posts or entries for one social media channel and provide rationale for your messages based on research completed last module. Include why the social media channel supports the target markets addressed. (Research Support Required) The first social media post will be a general call to action for your main target market. The second post will focus on delivering an inclusive message to engage a group or groups outside of your target profile. Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac. This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages. 2nd Interactive Response: Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages. Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required. Authentically Connecting with Diverse Consumer Groups The social unrest of 2020 ushered in an era of analysis for businesses worldwide. Many corporations began looking at their marketing communications, so they better addressed the needs and viewpoints of different groups of consumers. Some companies reached out to underserved consumers because the movement was trending, whereas others incorporated inclusivity into their overall mission and vision. Module 2 Discussion Week 2 Resources How to Have More Inclusive Brand Marketing—Authentically (2020)Why are people mad at Chick-fil-A? A rundown of the chain’s past and present anti-LGBTQ controversies (2021)Woman’s tweet about Fenty X Savage model opens up conversation about what diversity really looks like: ‘It was just nice to feel seen’ (2021)C4 Diversity in Advertising Award returns to tackle ageism (2021)Angels no more: Can Victoria’s Secret rebrand from unattainable sexy to empowering? (2021) For this discussion, you will create two posts or entries for your second social media channel and provide rationale for your messages and groups selected based on research completed last module. Include why the social media channel supports the markets addressed. (Research Support Required) The first social media post will be a call to action for a group outside of your main target profile. The second post will focus on delivering an inclusive message to engage a group outside of your target profile. Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac. This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages. 2nd Interactive Response: Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages. Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required. In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th
Module 2 – SLP DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Brand Communications We have been developing online marketing communications. We will now move to offline channels of an Integrated Marketing Communications (IMC) program. Session Long Project 2 Resources Integrated Marketing Communications (2021)The Plain-English Guide to Integrated Marketing Communications (2021)3 Data-Driven Content Marketing Trends Shaped by COVID (2021)Culture Explained (2021)Culture and Marketing (2021)Gender and Culture (2021) SLP Assignment Company Overview Begin with a brief company overview. IMC Application Using module resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length) The IMC Campaign Create the first marketing communication. Create the second marketing communication. Create the online marketing communication and add it to your website or social media. (Share the link). Analysis Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length) No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. SLP Assignment Expectations Use the attached APA-formatted template (MKT501 SLP2) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (Company introduction, 3-page body (including MCs, 2- to 3-sentence conclusion) The reference list page in APA format

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