Diversity messaging

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COM 225 Module Six Practice Exercise Worksheet


Use this worksheet to complete your messaging strategy practice exercise.

Be sure to fill in each cell. For each element of your messaging strategy, include a brief rationale (between three to five sentences) for how that element will make your message more effective.

Public Health Issue

Explain the issue that your message will be focused on.

Rationale:

Target Audiences

Identify all possible target audiences for a messaging campaign on your chosen health issue. As applicable, include general demographic information such as age range, gender, fitness level, medical concerns, dietary needs, professions, and so on.

Rationale:

Primary Message

Choose one of your target audiences and explain the primary message you want to convey to that audience.

Rationale:

Type of Messaging Strategy

Identify the messaging strategy or strategies you plan to use for conveying your message.

Rationale:

Channels

List the communication channels you intend to use to distribute your message (for example, different social media types, television, radio, or advertisement).

Rationale:

Desired Target Audience Understanding or Actions

Describe what knowledge or understanding you want the audience to take away from your message. Alternatively, describe what action the audience should take as a result of your message.

Rationale:

Summary

Provide a one- to two-paragraph summary describing your message strategy, along with an explanation of how you kept your target audience in mind while developing the strategy.

Sources

Identify your sources here according to APA formatting guidelines.

Module Six Practice Exercise Guidelines and Rubric.html

Overview

For this messaging strategy practice exercise, you will assume the role of a marketing consultant hired by the Centers for Disease Control and Prevention (CDC) to design a public health messaging strategy. The CDC is the federal agency that conducts and supports health promotion, prevention, and preparedness activities in the United States, with the goal of improving overall public health. Their vital signs division issues reports that highlight current health threats and how they can be addressed. You will use these reports to complete this assignment.

Prompt

Visit the CDC’s Vital Signs website and select a health issue that interests you. Design a messaging strategy for your chosen health issue using the Practice Exercise Worksheet. You will use this worksheet to identify the following:

  • The health issue
  • The target audience or audiences for your message
  • The primary message you want to convey to one target audience
  • The type of messaging strategy (or strategies) you plan to use for conveying your message
  • The intended communication channels for distributing your message (for example, social media, television, radio, or advertisement)
  • The desired understanding you want the audience to know from receiving your message
  • The desired understanding of what you want the audience to know as a result of receiving your message
    • Alternatively, if your message requires a call to action, the desired action or actions you want the audience to take as a result of receiving your message

Specifically, you must address the following rubric criteria:

  • Identify all appropriate target audiences for the issue using general demographic information as needed.
  • Create a concise primary message regarding the issue for one of the identified target audiences.
  • Choose a messaging strategy and explain its appropriateness to the target audience and message.
  • Specify at least one communication channel that will effectively distribute the message, and describe why the channels are appropriate.
  • Explain what action or understanding the audience should demonstrate after they receive the message.
  • Provide a rationale for how each element of the messaging strategy contributes to the creation of an effective message.
  • Reflect on the overall message strategy and describe how your consideration of the target audience played a role in developing your message.

Guidelines for Submission

Submit your completed Practice Exercise Worksheet and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Module Six Practice Exercise Rubric

Criteria Complete (100%) Not Complete (0%) Value
Target Audience Identifies at least one appropriate target audience for the message Does not attempt criterion 14
Primary Message Creates an appropriate, concise message for the chosen target audience that aligns to the identified issue Does not attempt criterion 14
Messaging Strategy Selects a messaging strategy and concisely explains why it is appropriate for the target audience and message Does not attempt criterion 14
Communication Channel Selects at least one communication channel that will effectively share the message, and explains why the selected channels are appropriate for the audience and task Does not attempt criterion 14
Call to Action Explains the desired action or understanding the audience should do or know upon receiving the message Does not attempt criterion 14
Strategy Element Rationale Provides a rationale for how each element of the messaging strategy contributes to an effective message Does not attempt criterion 10
Reflection Describes the overall message strategy and how considering the target audience played a role in development Does not attempt criterion 10
Articulation of Response Clearly conveys meaning with correct grammar, sentence structure, and spelling Submission has critical errors in grammar, sentence structure, and spelling 5
Citations and Attributes Uses citations for ideas requiring attribution Does not use citations for ideas requiring attribution 5
Total: 100%

course_documents/COM 225 Module Six Practice Exercise Worksheet.docx

COM 225 Module Six Practice Exercise Worksheet


Use this worksheet to complete your messaging strategy practice exercise.

Be sure to fill in each cell. For each element of your messaging strategy, include a brief rationale (between three to five sentences) for how that element will make your message more effective.

Public Health Issue

Explain the issue that your message will be focused on.

Rationale:

Target Audiences

Identify all possible target audiences for a messaging campaign on your chosen health issue. As applicable, include general demographic information such as age range, gender, fitness level, medical concerns, dietary needs, professions, and so on.

Rationale:

Primary Message

Choose one of your target audiences and explain the primary message you want to convey to that audience.

Rationale:

Type of Messaging Strategy

Identify the messaging strategy or strategies you plan to use for conveying your message.

Rationale:

Channels

List the communication channels you intend to use to distribute your message (for example, different social media types, television, radio, or advertisement).

Rationale:

Desired Target Audience Understanding or Actions

Describe what knowledge or understanding you want the audience to take away from your message. Alternatively, describe what action the audience should take as a result of your message.

Rationale:

Summary

Provide a one- to two-paragraph summary describing your message strategy, along with an explanation of how you kept your target audience in mind while developing the strategy.

Sources

Identify your sources here according to APA formatting guidelines.


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