Select a contemporary environmental force/trend, such as politics in health care, new technological advances in health care, the impact of recession/economic issues on utilization of health care, etc. Using the Library, locate and review a scholarly article that discusses this force/trend.
Reflect on your own health care organization. Imagine you have been hired as a marketing consultant to help guide your organization in understanding evolving environmental forces/trends that may impact marketing.
Note: If you do not currently work for a health care organization, you may select one that is of interest to you.