Environmental Scan, business and finance homework help

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You will perform an environmental scan for your target company.

Choose an organization according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other
    may create in the future. For a start-up, focus on an entrepreneurial
    idea that is of substantive interest, so this project leaves you with a
    product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment. Don’t forget a conclusion.

Format your paper according to APA guidelines.

Use text and at least 2 business journal article as
citation and reference. Web sources, other than business journal article
sites, do not count towards the reference requirement. A company
website may be used, but does not count toward the reference
requirement. Provide APA formatted references for any sources
paraphrased or quoted.

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