Essay – wk6,217,chpt13&14

Your response to these 2 questions should be at least one page with a maximum of
two pages. Use a size 12 font with double spaced and a maximum margin of
1″. Responses must be grammatically correct and free of errors. No plagiarism,
the Professor will check. Original work only.

1. 
Were it not for the products and services offered by
the following companies, planning and buying print vehicles could be an
overwhelming task for media professionals. From audit reports to media kits,
agencies and media houses are aided every day by companies that specialized in
easing the lives of media planners and buyers. Visit the following syndicated
and independent media companies’ Web sites and answer the questions that
follow;

a. 
Advertising media internet center (AMIC) – www.amic.com

b. 
Certified audit of circulations – www.certifiedaudit.com

· 
Who is the intended audience of the site?

· 
What is the size and scope of the company?

· 
What type(s) of print media information does the
company specialize in?

· 
How useful do you believe the company or
organization is for obtaining print media information? Why?

2. 
Valentine’s Day is approaching and as the owner of
Dream Flower Florists, you want to increase our share of local business by advertising
on the radio. After researching local stations, choose one who format suits
your target audience. Decide what kind of buys you will make and when they will
be aired.