Evaluate the strategic management for (Saudi Arabian Airlines–Emirates Airlines)

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Evaluate the strategic management for 2 companies (Saudi Arabian Airlines – Emirates Airlines) and compare between them

Consider the following point in the research including but not limited to: 



Problem statement


Research method

Company background

Analysis of 

Company Structure

Strategic goals (vision, mission, slogan and strategic objectives)  organization.

Analyses the strategies used to gain competitive advantage

Competitive analysis (SWOT analysis)





Strategy Choice (Scenario Planning, Resource and Analysis)

Strategy Implementation (Key Success Factors)





The research should be 20 -25 pages


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