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Financial Ratio Analysis on the Kroger Corporation. Obtain
the most current SEC Form 10-K (annual financial report) from the company’s web
site (Do not use the Annual Report that is sent to shareholders) Calculate and
analyze the following ratios for your selected company for the last two years
from the SEC Form 10-K:
Compare and contrast
your company’s ratios to industry and competitor standard ratios obtained from
Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources,
and provide a detailed answer and analysis as to why your company’s ratios are
different than the industry/competitor standard.
Return on Assets
Net Profit Margin
Return on Equity (Use three ratio DuPont method)
Cite the source of the industry/competitor ratio information.
Format your assignment consistent with APA guidelines.