Florida International University Specialty Retailers Discussion

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I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Combine carefully defined product lines, services, and reputations to persuade consumers to expend effort to shop at their stores.

Based on the video, how is JC Penny’s making the switch from department store to specialty store? Can JC Penny’s compete with Nordstrom’s in today’s shopping market?


What is the future of the department store?click on youtube

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