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I’m working on a marketing discussion question and need an explanation and answer to help me learn.
The U.S. Postal Service is an independent establishment of the executive branch of the government. When it engages in marketing, it is not to earn a profit. Rather, the mission of the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit company that has become a market leader because of its quick and efficient delivery services.
How do USPS marketing objectives differ from FedEx marketing objectives?
Who is the target market for USPS? How does this differ from the target market of FedEx?