Fundamentals of Marketing

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Fundamentals of Marketing

Fundamentals of Marketing
Module 5 Discussion Fundamentals of Marketing Lets do a little research 1. Name and describe the major steps in the new product development process. 2. Explain why it is important for companies to continue to focus on new product development, even during a recession.    Discussion Requirements: Please ensure that the discussion question response is substantive in nature, which includes a minimum of 500 words. Please avoid writing the minimum. Make sure that the response is topic specific, relevant to the course material, and is supported by outside academic sources through the use of in-text citations with the inclusion of a reference section. STUDENT STUDY BOOK: Marketing: An Introduction, Eleventh Edition by Gary Armstrong and Philip Kotler. Published by Prentice Hall. Copy right 2013 by Pearson Education (to be cited as one of the references).

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