Healthcare Marketing

This is an outline and paper

For this project, you will work in your groups and develop a marketing plan. To write the marketing plan, you will refer to any healthcare service or product you would like to successfully market. Your marketing plan should cover all the essential components of a marking plan. You will write a 2-3 page marketing plan that includes all of the following components: executive summary, situational analysis, market research, market strategy, monitoring the plan, and ethics.

For this assignment, you will prepare an outline that supports the marketing plan group project. Refer to the marketing plan assignment for details. Your outline will only cover essential components you will include in your marketing plan. Use this as an opportunity for the group to start the discussion, splitting up workloads, and setting expectations.