Creative Strategy Week 2 Ashford Smartwriter

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  1. Creative Strategy
     
    Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and issues and evaluate how each component affects buying behavior. 
     
    Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.

 

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