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Review Case 9: Ford Motor Company Staying “Ford Tough” Case
Study found on page 127 of your textbook.
“Business-Level Strategy” Please respond to the
following:
- From
the first e-Activity, assess your satisfaction with the company you
researched and make recommendations about how that company could modify
its business-level strategy to both increase your overall level of
satisfaction and to attract new customers. Provide specific examples to
support your response. - Analyze
the five business-level strategies discussed in Chapter 4 to determine
which strategy the company you researched most likely applies. Determine
how your experience with that company might change if it switched to one
of the other four strategies (your choice). Explain your rationale.
Be sure to respond to at least one (1)
other student
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