HI 510 Purdue Global University Health Information Applications Discussion

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Submit a draft of your healthcare marketing website plans. Your instructor will provide feedback, which should be incorporated into your final submission, the completed website, due in Unit 9.

To fulfill the requirements of this week’s assignment, you must provide a functional URL for your website.

Using your outline from Unit 7 as a start, your website should include the following:

A detailed description of your hypothetical health care organization, including the name, mission, and vision.

A detailed description of a health care program or service you are marketing.

  1. An analysis of five key measurable marketing strategies.
  2. An explanation of methods for measuring these five marketing strategies.  
  3. An explanation of how each strategy incorporates marketing segmentation.
  4. A detailed description of your target market.
  5. An assessment of the demographic and geographic location of your target market.
  6. A discussion on segmentation variables.
  7. Any anticipated challenges with marketing to this population and recommendations for overcoming those challenges.

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