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This assignment brings attention to the Business Jet market segment. Review the websites of http://cessna.txtav.com/ and http://www.embraer.com/en-US/Pages/home.aspx. After you become familiar with the companies by searching the links and reading about the businesses, go to the Business Jets products for each of the companies. Evaluate the websites’ marketing material (i.e. http://www.embraercommercialaviation.com/Pages/Def…, https://customcontentonline.com/download/121112_bu… ) for each company as you apply the determinants of service quality (see attached, page 7).
How do Cessna and Embraer differentiate their products and services from each other? What are their market segments? If applicable, consider categories of organizational buyers, segmentation of buyers, and method of segmentation.
Limit your paper to 400 words, excluding references. Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.