I need to write a marketin plan for a (fictional) soda drink manufacturing and retailing business. Not the whole market plan, just 3 aspects of it 1) Analysis of the competition 2) manufacring process

I need to write a marketin plan for a (fictional) soda drink manufacturing and retailing business. Not the whole market plan, just 3 aspects of it 1) Analysis of the competition 2) manufacring process
Running head: PARTIAL MARKETING PLAN 0 Partial Marketing Plan Student Name Student ID The Competition Multiple key competitors exist for the soda company, including Strengths Weaknesses RC Cola High customer base Global Presence Strong brand value High sugar content in the product Limited focus on the sustainability National Beverages Excellent product quality Established brand imagePresence all across the country Limited product range Limited market penetration High Product cost Table 1: Strengths and Weaknesses of Competitors Soda Companies (Concept: Suay-Peraz et al., 2021) Both the competitors are possessing a solid share in the market, collectively reaching 23%. The Soda Company aims to capture up to a 07% share in the market (Freudenberg, 2019). It will be possible for the company because it will offer the products with optimum quality at reasonable prices. Manufacturing The soda company is well aware of the importance of an effective manufacturing process to generate reasonable profit in the market. With the same consideration, the soda company will make use of the Total Quality Management approach. Pambreni et al. (2019) appraise the same system that benefits the manufacturing organization in making a fair contribution to its product quality with minimum product wastage. Due to the same feature of the model, it will be possible for the soda company to reduce its cost and manage the product quality suitably up to the maximum extent. Management The soda company will make use of a functional matrix structure to manage the entire production line. Pakarinen & Virtanen (2017) appraise the same design as it will benefit the company in gaining access to the talented resources in the respective areas for managing the business operations effectively to deliver the desired level of performance. References Freudenberg, N. (2019). The Capitalist Diet: Energy-dense and Profitable. Journal of Agriculture, Food Systems, and Community Development, 1–2. https://doi.org/10.5304/jafscd.2019.091.013 Pakarinen, M., & Virtanen, P. J. (2017). Matrix organizations and cross-functional teams in the public sector: a systematic review. International Journal of Public Sector Management, 30(3), 210–226. https://doi.org/10.1108/ijpsm-04-2016-0065 Pambreni, Y., Khatibi, A., Azam, S. M. F., & Tham, J. (2019). The influence of total quality management toward organization performance. Management Science Letters, 1397–1406. https://doi.org/10.5267/j.msl.2019.5.011 Suay-Pérez, F., Penagos-Londoño, G. I., Porcu, L., & Ruiz-Moreno, F. (2021). Customer perceived integrated marketing communications: A segmentation of the soda market. Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2021.1915853