Integrated Marketing Communications Campaign Plan – Essay and pOwerpoint

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IMC PowerPoint Presentation

At the end of the semester each team will create a
PowerPoint presentation on their IMC plan.
There should be notes in the note area of the PowerPoint to allow the
reader to understand more in-depth content of slides.

Introduction

Your team will create a PowerPoint presentation
summarizing the key points of your IMC plan for the class. Examples are provided on D2L. Each person is
responsible creating PowerPoint slides for his/her portions of the paper.

Focus the presentation on Sections 3-5. There should
be notes in the note area of the PowerPoint to allow the reader to understand
more in-depth content of slides.

All classes – use these guidelines for your PowerPoint
Presentation

The main focusof
your PowerPoint should be in presenting your Big Idea/Campaign Theme, the
target market, positioning and the examples of your creative ideas from section
IV!

1 slide to introduce brand and list team members.

Sections 1 and 2 should be only a few slides (7 slides
maximum: 1 slide company, 1 slide Product, 1 slide customers, 1 slide
Industry/Competitors. 1 slide SWOT, 2 Slides Past/Current Promotions and
Weakness – why new campaign is needed).

1 slide for Positioning Strategy.

1 slide on the Big Idea.

1 -2 slides for the Creative Brief

Multiple slides for Section IV with examples

2-3 slides for evaluation.

1 Conclusion slide that summarizes the main ideas of
your campaign.

Your PowerPoint must include multiple examples of
section 4 such as storyboards, promotions, etc. (not just ones done for
discussion) to receive an “A”.

Each person must contribute equitably to the
PowerPoint to receive a grade on the PowerPoint.

Format, Submission and Evaluation

This assignment should be submitted via 2010 version
of PowerPoint or newer. Check end of the syllabus for acceptable file name
format.

Submission

You will submit your PowerPoint to the dropbox and
discussion area.

Give feedback to two other teams on their PowerPoint.
See the schedule for due date.

Evaluation of the PowerPoint

This assignment
will be evaluated based on….

Sequencing:
Information is organized in a clear, logical way. It is easy to
anticipate the type of material that might be on the next slide.

Content: All
content throughout the presentation is accurate. There are no factual errors.

Readability: Font size should be a minimum of 24
point. Do not overcrowd a slide.

Graphics: All
graphics are attractive (size and colors) and support the theme/content of the
presentation. Backgrounds should be light in color with a darker font for
letter. Use images throughout to keep attention/interest and provide examples
of promotional tools.

Notes: Notes should be provided in the note area where
slides are not explanatory.

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