IP Protection Requirements and Tools

Assessment Task Research: IP Protection Requirements and Tools
Schedule Week 4
Outcomes Assessed Performance Criteria:
1.1, 1.2, 1.3, 1.4, 1.5
Addresses some elements of required skills and knowledge as shown in the Assessment Matrix
Description:
Intellectual Property or IP has many forms, and can be an important intangible asset that can complement the existing tangible assets of a business, such as funds/cash, machinery or real estate, or other business related non-IP assets such as a list of important potential customers, business know-how, or staff expertise.
Commercialisation of IP means extracting value from the IP by marketing a new product, production method, or service based at least partly on the IP; in other words, bringing a creative, novel or a unique idea to fruition and turn it into a valuable asset. Examples of simple IP commercialisation include movie and cinematic (artistic) productions, books, electronic devices, machine designs, software code and applications, and music.
In this task, you will be required to research and report on an analysis of current intellectual property laws, tools/mechanisms, best practice of IP management, and approaches to managing intellectual property. a sample organisational profile will be provided for the purpose of creating a real-life context. You may also use example/s of your current or past organisations in consultation with your trainer/assessor. If any other organisation is used, ensure that you obtain approval from your trainer/assessor prior.
For simulation purpose, your trainer/assessor will play the role of your Manager (Intellectual Property Manager).
Your research and presentation will include (but not limited to);
? Business profile and background
? Intellectual property profile/description
? The case/argument for intellectual property protection
? Intellectual property best practice model (supported by IP legislation)
? Key organisations and information sources
? Strategic advantage of IP protection (based on the company/business profile) o Collaborative approach o Open source option
? Recommendations for strategy development
You will be provided with a sample Strategic Plan for the sample company/business used in this task. Consider the following profile;
AgriFutures Australia is a new beginning for the Rural Industries Research and Development Corporation (RIRDC). AgriFutures focuses on the future of Australian agriculture through its presence in the rural regions and representing the interests and aspirations of farmers and rural communities. Their vision is to grow the long-term prosperity of Australian rural industries. In practical terms. AgriFutures Australia is primarily funded by an annual Australian Government appropriation. One of the core objectives of the organisation is research and development for established industries that do not have their own Research & Development Corporation (RDC), including the rice, chicken meat, honey bee and pollination, thoroughbred horse, pasture seeds, export fodder, ginger and tea tree oil industries.
AgriFutures Australia partners with Australian rural industries and the Australian Government through the Department of Agriculture and Water Resources.
More information can be found at: https://www.agrifutures.com.au/about/
Accordingly, undertake the following process;
1. Review the given Strategic Plan
2. Identify the intellectual property needs
3. Develop a draft research and document structure (e.g. context data/information needs information sources document style and structure supporting documents etc.)
4. Undertake research and collect the required information and data
5. Obtain draft approval from your trainer/assessor
6. Prepare and submit final documents
Retain copies of your work and reference documents for use in the next assessment tasks.
Assessment Criteria
The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.
? Selected and used an appropriate business context and profile for the task
? Used and referred to an organisational strategic plan
? Was able to identify intellectual property opportunities and scope
? Articulated and explained the context and use of the intellectual property
? Information sources and key organisations in IP protection are referred relevant to the type of IP identified
? Prepared a research document plan/structure and discussed drafts within the roleplay
? Contents of the document demonstrate the required extent of research on sources and reference for intellectual property protection
? Evidences of research and supporting documents are retained for reporting/submission
? Draft notes demonstrate planning, organisation, and strategies for managing IP and implementation within the organisation
? Developed a best practice model/concept for intellectual property protection and management
? The best practice model draws from industry and/or related examples and justifications
? Appropriately referred to and used the tenets of intellectual property legislation
? Proposed an appropriate intellectual property measure based on the IP needs identified
? Provided a justification/rationale for the proposed solution
? Outlined strategic advantages and how the proposed solution can benefit the company
? Described and explained contrasting approaches to IP protection
? Proposed solutions and recommendations are relevant to the organisation’s activities and strategic plan
? Document is appropriately structured and formatted for the task
? Cited all external references using an appropriate referencing system
Submission Guidelines
Submit:
? Draft preparation documents
? Presentation slide
? Audience feedback and summary
This assessment task must be completed in a designated session in presence of a trainer/assessor.
Students must retain copies of their work for use in the subsequent assessment tasks.
Complete the attached answer sheet and submit for marking. Electronic versions of the assessment task and email/electronic submission arrangements are at further discretion of the trainer/assessor.
Assessment Task 2:
Assessment Task Develop and Implement IP Management Strategies
Schedule Week 7-8
Outcomes Assessed Performance Criteria:
2.1, 2.2, 2.3, 2.3, 2.5, 2.6, 3.1, 3.2, 3.4, 4.1, 4.3
Addresses some elements of required skills and knowledge as shown in the Assessment Matrix
Description:
This assessment task uses the business/organisational profile and the research information used in Assessment Task 1.
Intellectual Property (IP) is a term used to describe various exclusive proprietary rights to designs, concepts, codes, methods, and many other creative concepts of mind. IP includes copyright, trademarks, patents, trade secrets, and business know-how. In most cases, to protect IP, organisations or people would need to register it to gain protection. Different IP rights vary in the protection granted. An IP owner can take steps to enforce their rights against people who are violating them.
In this assessment task, you will be required to develop and implement strategies for intellectual property management. Implementation would require a simulates session where you will be conducting a consultation and feedback session with the class audience playing the role organisational stakeholders. The session will be planned, scheduled and organised by your trainer/assessor. For the purpose of this task, your trainer/assessor will also play the role of an Intellectual Property Manager.
This task has two parts. Both the parts must be completed.
Part A: Strategy Development
Assume that you work as a Project Office for the case/sample organisation. Following your earlier presentation (Assessment Task 1), assume that your Manager (trainer/assessor roleplay) has asked you to develop appropriate IP protection strategies and implement within the department. Implementation would require allocation of roles, responsibilities, key targets, and workflow management.
As a guide, elements of a sound strategy consist of three key corelated and important aspects (Rumelt, 2014).
Diagnosis: A clear definition of the nature of the challenge. A diagnosis simplifies a complex situation and identifies certain aspects as critical.
Guiding Policy: An overall policy or approach for overcoming the obstacles identified in the diagnosis. Set of Coherent Actions: The coordinated actions set out to accomplish the guiding policy.
Accordingly, develop appropriate strategies in a document that include;
Strategic objectives
IP and the case for commercialisation of IP
Strategic approach to IP management
Brief/explanation to stakeholders
Proposed strategies
Strategies for dealing with infringements
Overview of the legislation and engagement of IP lawyers
Step-by-step implementation measures
Roles and responsibilities
Key targets and expected outcomes
Develop the above with a view that you will need to assign specific tasks/measures to different stakeholders. For justification purpose, provide comparative examples of other companies/organisations with similar IP needs. The strategy document should be written as a formal document with appropriate structure, format, and presentation. Prepare a draft and obtain approval on the structure and the scope of contents from your Manager (trainer/assessor roleplay) in preparation for implementation.
Part B: Implementation
Assume that your IP Management Strategies have been approved by the management and you have been tasked with implementing the strategies within the project team. In a typical workplace environment, implementation would be a stepped process and monitored over a long period time. In a classroom environment, implementation will be simulated. For the purpose of this task, the class audience will play the role of the project team members. Your trainer/assessor will continue play the role of the Intellectual Property Manager.
You will be required to emulate implementation process by;
? Calling and conducting a staff meeting
? Communicating requirements for implementing the plan – Action plan stages
? Key stakeholder and consultation process in implementation
? Allocation of role and responsibilities
? Seeking feedback on organisational requirements and explaining the procedure for implementation, including resource requirements
? Discussion and feedback on strategy effectiveness and adjustments as needed
? Guiding policy/legislative framework
? Articulating the KPIs for measuring the success
? Seeking feedback on KPIs and adjusting as per the feedback
? Articulating KPI management process and protocols
? Plans for reviewing and improving the system
? Articulating requirements for improvements and seeking feedback
Ensure that you take notes from the meeting. Also ensure that you explain each step and seek feedback. Based on the discussion, articulate implementation process and assign responsibilities within the roleplay. The session will be planned and scheduled by your trainer/assessor.
You will be required to submit a final report summarising the meeting, audience suggestions, processes deployed for implementation and measures in place for continuous improvement.
Submit along with your project documentation.
Assessment Criteria
The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work;
? Selected and used an appropriate business context and profile for the task
? Maintained the required communication and discussed draft document and structure within the roleplay
? Completed both the parts
? Demonstrated understanding of the strategic process and strategy development and implementation
? Used an appropriate strategy development model and approach
? Developed the required IP protection and management strategies
? Strategies are relevant and specific to the type of IP proposed/selected
? Justification for strategies is provided with references to the legislation and sample/example of other similar organisations
? Developed a cohesive IP management model/structure reflecting a best practice model
? Strategies are measurable and provide mechanisms for implementation
? Supporting legislation and other IP protection measures are identified and explained
? The strategies align with, and are relevant to, the strategic needs/direction of the organisation (based on the sample strategic plan)
? Arguments for the requirements and options for commercialisation are presented and supported by information/data
? A case of commercialisation is developed with examples of benefits to the organisation
? Process of implementation, including engagement of IP lawyers is outlined and examples provided
? Proposed implementation includes step-by-step action steps
? Implementation measures are realistic and discussed with the manager within the roleplay
? Called a meeting of stakeholders for the purpose of implementation
? Outlined and articulated implementation process and assigned roles and responsibilities
? Outlined organisational communication plan and consultation processes
? Linked implementation to organisational policies and procedures as per the context developed within this unit and other tasks
? Outlined and explained measures for evaluating plan performance
? Set and discussed performance measures
? Described processes for improvements and assigned roles and responsibilities
? Set processes for identifying improvement opportunities
? Allowed for a robust discussion and simulated an implementation meeting and process
? Captured and recorded audience comments and feedback
? Developed a report comprising of implementation activities, processes, and how consultations and delegations were made
? Demonstrated knowledge of strategy development and implementation within an organisational context
? Cited all external references using an appropriate referencing system
? The document is prepared and presented as a formal business document with a cover page, table of contents and a coherent structure
Submission Guidelines
Submit:
? Document drafts and consultation records
? Written final document in hard and electronic copies with an assignment cover sheet
? Implementation plan/document as presented to the stakeholders
? Stakeholder feedback and report
Electronic versions of the assessment task and email/electronic submission arrangements are at further discretion of the trainer/assessor.

Assessment Task 3:
Assessment Task Develop and Present an IP Management Plan
Schedule Due Week 10
Outcomes Assessed Performance Criteria:
1.1, 1.3, 2.2, 2.5, 2.6, 3.1, 3.5, 4.1, 4.2, 4.3
Addresses some elements of required skills and knowledge as shown in the Assessment Matrix
Description:
In a competitive environment, the preparation of an IP Management Plan starts with an IP audit and development of an IP policy. A well written IP policy can help to manage the processes, risks and accountabilities for all of the creative activities of the organisation. The IP Management Plan should also contain measures for monitoring, revision and reporting on the IP policy as well as a mechanism to review the policy to keep it dynamic and relevant.
In Assessment Tasks 1 and 2, you had gathered the relevant information and developed the structure and components of an IP Management plan through strategy development and implementation. In this assessment task, you will need to bring all the components together to build and present a formal IP Management Plan for the given organisation.
Organisational profiles used Assessment Tasks 1 and 2 will also be used in this task. You will continue to play the role of Project Officer. For the purpose of this task, your trainer/assessor will play the role of your Manager. The class audience will play the role of organisational stakeholders. Roleplay sessions and activities will be organised and scheduled by your trainer/assessor.
You will need to review the strategies developed in Assessment Task 2, including the adjustment made in the implementation process, and develop an IP Management Plan.
Students should note that they need to complete Assessment Task 2 and obtain trainer/assessor’s approval prior to undertaking this task. If you have not completed Assessment Task 2, contact your trainer/assessor at the earliest.
Below is a list of issues that should be addressed in an IP management plan along with possible approaches to each of the issues. Accordingly, develop an IP Management Plan that includes;
Executive Summary
Business Overview and IP Context
Definitions
IP Management Aims and Objectives
Underlying Strategies (Assessment Task 2)
Legislative Framework/Guide
Treatment of Confidential Information
The treatment of pre-existing intellectual property (Background IP)
Foreground IP (IP Developed/Proposed)
Commercialisation Opportunities and Options
Strategies of treatment of IP infringements
Potential risks and contingencies
Monitoring and Updates
it is expected that each part will be articulated in sufficient detail to be able to form an analytical perspective. A sample plan or a template can be used as a guide. Ensure that you reference/cite all the external sources using an appropriate referencing system (e.g. Harvard Referencing System).
Undertake the following process;
1. Gather and compile the required information
2. Develop a draft structure
3. Consult with your trainer/assessor and obtain approval on the structure and scope of contents
4. Develop the final document
Length: Between 2000-3000 words; as a guide, approximately 6-8 single-sided, and single-spaced A4 Sheets. If you have any concerns with the length or extent of contents, discuss with your trainer/assessor.
Once completed, present a summary of the plan to the class audience. The presentation should be prepared as a formal presentation, using slides. For this task, class audience will play the role of the senior management team. Supporting and reference documents should be provided as needed.
Presentation duration: 15-20 Minutes
Assessment Criteria
The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work;
? Used appropriate context and references for the task
? All relevant IP management ideas, concepts, and the relevant legislation covered with clear explanation, and with clear perspective and context
? Evidence of consistency, synthesis and logical presentation of concepts throughout the work
? Succinctly summarised organisation’s IP context, case for IP, and IP management strategies consistent with the strategic plan
? Executive summary provides a concise overview of the paper/proposal and its key features
? Likely benefits to organisation by implementation of IP strategies is supported by valid rationale and examples/scenarios where possible
? IP context, including treatment of any existing/current IP, as well as new IP to be managed sufficiently explained and supported by examples
? Possible risks are identified, and contingency developed to manage the risks
? Used an appropriate risk management template/technique reflecting a common business practice/approach to risk management
? Key stakeholder and internal consultation and approval process are established based on organisational structure
? Implementation process is summarised, and how evaluation of strategy was incorporated in the plan
? Objectives are specific, measurable, achievable, realistic, and time bound
? KPIs are developed as measures of performance for each objective
? KPIs are realistic and within the scope of the new marketing opportunities identified
? Used both qualitative and quantitative KPIs as appropriate
? Made references to relevant legislative requirements and highlighted ethical considerations for implementation of plan objectives
? Articulated how the IP management objectives fit within organisation’s strategic approach and vision
? Summarised key strategies, as well as strategies for dealing with infringements
? Cited all external references using an appropriate referencing system
? The plan is prepared and presented as a formal business document with a cover page, table of contents and a coherent structure
? The presentation was appropriately structured and maintained a logical progression of the idea/issue leading to a conclusion
? Used a range of audio-visual contents/presentation aids to emphasise, support, and/or highlight key points/concepts
? Introduced self and the topic to the audience
? Clarified the purpose of the presentation, underlying issue/focus and the response/feedback expected from the audience
? Presented a well-supported and persuasive case/argument for adopting the proposed intellectual property
? Demonstrated ability to analyse options and issues related to IP management and maintained consistency
? Demonstrated control of the topic/subject matter
? Demonstrated a positive body language and confidence in delivery
? Provided the audience with an opportunity to ask questions and adequately answered the questions
? Concluded with a summary of the key ideas/concepts/issues
? Obtained audience feedback and evaluated the presentation
? Reported on the outcomes and improvement opportunities from the presentation
Submission Guidelines
Submit:
? Copies of draft plan
? Written plan in hard and electronic copies with an assignment cover sheet
? Copies of presentation
? Copies of supporting document
Electronic versions of the assessment task and email/electronic submission arrangements are at further discretion of the trainer/assessor.
Assessment Task 4:
Assessment Task Knowledge Test
Schedule Due Week 10
Outcomes Assessed Performance Criteria:
Underpinning Knowledge
Addresses some elements of required skills and knowledge as shown in the Assessment Matrix
Description:
This is a closed book test and must be undertaken in presence of an assessor. All the questions must be answered.
Duration: 1 Hour
Assessment criteria
Learner work will be assessed based on the following criteria. Learners have also been provided with the assessment criteria in the “Learner’s Guide” to ensure that they cover all the task requirements. The same criteria are used in the checklists in Section 8 (Learner Competency Records) to record assessment outcome.
The following criteria must be addressed for this task;
? Test completed as per the given instructions and conditions
? All the questions are attempted and answered
? Answers are consistent with model answers and demonstrate the required depth of knowledge for this unit of competency
The following must be collected and submitted as an evidence along with the checklists and competency record sheet (Section 8).
Submission Guidelines
Learner to submit;
? Completed Test paper
Use the test paper given below or copies as provided by the trainer/assessor.
Test Paper: BSBIPR601 Develop and Implement Strategies for IPM
Assessment Task 4
Student Number : Student Name:
Group : Date Taken:
Examiner :
Q1. What is a Strategic Plan? Explain the role of the strategic plan in determining intellectual property requirements.
Q2. List and briefly describe four internal and external sources of information and advice relevant to registration and management of intellectual property

Q3. Describe three (3) types of intellectual property as they relate to an organisation.
Q4. Briefly describe the following legislations in your own words (50 words maximum);
IP Laws Amendment Act
2015
Patents Act 1990
Trademarks Act 1995
Designs Act 2003
Plant Breeder’s Rights Act
Q5. Give two examples of options for commercialisation of IP.

Q6. Outline at least three barriers to making and implementing strategic decisions about IP and possible strategies to address them
Q7. Explain the typical advantages and disadvantages of alternative approaches to managing intellectual property