Jazzercise discussion, business and finance homework help

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, AND CURRENT ARTICLES then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

http://www.cbx.com/news/cbx-helps-jazzercise-rebrand-with-focus-on-intensity-results/

http://www.adweek.com/adfreak/jazzercise-jazzes-its-logo-so-youll-stop-thinking-old-people-leotards-162304

http://beloved-brands.com/2014/05/19/internal-and-external/

http://www.businessnewsdaily.com/3783-mission-statement.html

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